Nestlé’s Strategy Chief Sanjay Bahadur to Retire After 40-Year Global Career
Nestlé has announced that Sanjay Bahadur, executive vice president and head of group strategy and business development, will retire at the end of December 2025. Over his four-decade tenure, Bahadur…
Samsung Elevates TM Roh to Co-CEO, Strengthens Leadership Across Device Divisions
Samsung Electronics has appointed TM Roh as Head of the Device eXperience (DX) Division and Co-CEO, joining Young Hyun Jun, Vice Chairman and Head of the Device Solutions (DS) Division.…
Ad Icon Neil French Passes Away at 81
Legendary adman Neil French, celebrated for shaping Asian advertising, has died at 81 in Majorca. A British-born creative visionary, French made a lasting impact across Singapore, Hong Kong and Thailand…
Libas Elevates Wedding Wear with the Comeback of ‘Saj Dhaj Ke’ Campaign
Libas has launched the second edition of its ‘Saj Dhaj Ke’ wedding-season campaign, bringing updated festive collections and refreshed store designs ahead of the peak wedding period. Key stores now…
D&B India Names Almas Khan to Lead Marketing and CSR Initiatives
Dun & Bradstreet India has appointed Almas Khan as its new Head of Marketing and CSR, entrusting her with brand strategy, customer engagement, and corporate social responsibility initiatives. Khan brings…
Bank of America Taps David Beckham to Champion Its Global ‘Sports with Us’ Initiative
Bank of America has named David Beckham as the ambassador for its global sports program, Sports with Us, aimed at boosting community participation and expanding the bank’s presence across major…
Prime Video’s Wild Promo Playbook Makes The Family Man 3 a Full-Blown Pop-Culture Event
Prime Video is pulling out all stops to reintroduce India’s favourite middle-class spy, blending creators, brands and internet tropes into one chaotic, clever campaign. Watching Srikant Tiwari the perpetually stressed,…
As OTT Growth Slows, Platforms Turn to Fiction Shows for Brand Sponsorships
With subscription growth plateauing, OTT platforms are increasingly adopting TV-style title sponsorships for fiction shows to unlock new revenue and boost brand recall. Platforms like JioHotstar, Zee5, Hoichoi, and aha…
Bisleri and Deepika Padukone Bring Fresh Energy with #DrinkItUp 2.0 Campaign
Bisleri International has launched its refreshed #DrinkItUp 2.0 campaign with global brand ambassador Deepika Padukone, presenting a vibrant celebration of hydration, style, and youthful energy. The film, set against a…
Snitch and Verve Media Spark Conversation on Men Receiving Compliments with “Just Say It” Campaign
Verve Media has launched the “Just Say It” campaign for SNITCH, India’s fastest-growing D2C menswear brand, to challenge the social hesitation around complimenting men. The 60-second digital film uses Snitch’s…
Supraja Srinivasan Joins Publicis Groupe South Asia as VP & Head of Corporate Communications
Publicis Groupe South Asia has appointed Supraja Srinivasan as Vice-President and Head of Corporate Communications for the region. Reporting to CEO Anupriya Acharya, she will lead internal and external communications,…
Indriya Unveils New Bridal Campaign Celebrating India’s Regional Heritage
Indriya, Aditya Birla Jewellery, has launched a nationwide bridal campaign featuring region-specific collections inspired by the cultural heritage of Rajasthan, Gujarat, Andhra Pradesh, Telangana, Karnataka, and Maharashtra. Each collection blends…
Agoda Partners with Samsung to Bring Exclusive Travel Deals to Samsung Wallet Users
Agoda has teamed up with Samsung to offer exclusive hotel discounts and travel deals directly within Samsung Wallet for users in South Korea and the U.S. The integration allows Samsung…
Visa Appoints Gaurav Ramdev as Marketing Lead for India & South Asia
Gaurav Ramdev has taken on the role of Head of Marketing for India and South Asia at Visa, as confirmed by senior industry sources. He previously served as Chief Growth…
Kapil Budukh Takes Over as Marketing Head at Tribhovandas Bhimji Zaveri
Tribhovandas Bhimji Zaveri (TBZ) has appointed Kapil Budukh as its new Head of Marketing. Budukh announced his move through a LinkedIn post, expressing his vision to evolve TBZ into a…
Renault Gears Up for a Comeback in the Indian Market
French automaker Renault is plotting a fresh return to India after admitting it lost momentum in recent years due to a lack of new products and features. The company now…
Akshay Kumar Leads Dabur Chyawanprash’s New ‘Beemaar Ya Taiyyar’ Campaign
Dabur has launched its latest campaign for Dabur Chyawanprash titled “Beemaar Ya Taiyyar” featuring brand ambassador Akshay Kumar. Conceptualised by McCann Worldgroup India, the campaign urges consumers to shift from…
Tata Motors Unveils Production-Ready Tata Sierra, Marking the Iconic SUV’s Grand Return
Tata Motors Passenger Vehicles has officially showcased the production-ready Tata Sierra at the Sierra Brand Day, marking the revival of one of India’s most iconic SUVs. Reimagined for a new…
Prasoon Joshi to be Honoured with AAAI Lifetime Achievement Award 2025
The Advertising Agencies Association of India (AAAI) has announced Prasoon Joshi celebrated advertising visionary, poet-lyricist, and CEO & CCO of McCann Worldgroup India as the recipient of the AAAI Lifetime…
Speculation Grows Around Potential Moves on WPP as Havas Show Interest
Reports suggest that Havas has held early discussions regarding WPP, the parent company of PR firm Burson. Sources indicate the group may explore acquiring WPP Media or potentially building a…
Publicis Media Unveils Spark Foundry India; Niti Kumar Appointed CEO
Publicis Media India, part of Publicis Groupe, has announced the launch of Spark Foundry India, a full-funnel, AI- and data-powered media agency, further strengthening its position as one of the…
IndiaFirst Life’s New Campaign Highlights Insurance as Instant Emotional Relief
IndiaFirst Life Insurance has launched a new campaign with The Womb that reframes life insurance as something that offers immediate peace of mind, not just long-term security. Instead of reminding…
NDTV Appoints Koreel Lahiri as Chief of Strategy & Innovation
With over 25 years of experience across Asia’s media and investment landscape, Koreel brings deep expertise in content strategy, capital allocation, and digital transformation. He has previously held key roles…
Max Level bags PR and communications mandate for LVL Zero Gaming Incubator.
Max Level, a leading gamer-focused marketing and PR agency, has been appointed as the official PR and communications partner for LVL Zero, a first-of-its-kind gaming incubator launched by ChimeraVC in…
Air India SATS launches new brand identity, showcasing its vision for a future-ready aviation ecosystem.
Air India SATS Airport Services (AISATS), India’s leading ground and cargo handling company, has unveiled a new brand identity and logo, reflecting its vision for a future-ready aviation ecosystem. The…
Vamsi Murthy appointed Senior Director and Head of Marketing at Netflix India.
Vamsi Murthy has joined Netflix India as Senior Director and Head of Marketing, marking a significant addition to the streaming giant’s leadership team. With over 18 years of experience in…
Swiggy’s ‘Crew’ expands to cater to India’s lifestyle consumers.
Swiggy has expanded its concierge-style travel and lifestyle app, Crew, to Bengaluru, Mumbai, and the NCR, strengthening its push beyond food and grocery delivery. Designed as a personalised concierge service,…
Oriflame names Robert Bensoussan as its new chairman.
Oriflame has appointed Robert Bensoussan as chairman of Oriflame Holding and Oriflame Investment Holding PLC, effective after the company’s recapitalisation later this year. A veteran in global consumer brands, Bensoussan…
RG Hospitals launches ‘All-Round Women Wellness’ campaign with Neena Gupta under its #SheMatters initiative.
RG Hospitals has launched its ‘All-Round Women Wellness’ campaign featuring Neena Gupta, under its flagship #SheMatters initiative. The campaign highlights holistic women’s health, focusing on often-overlooked areas such as gynecology,…
Platinum Love Bands’ ‘Unlock with Love’ campaign celebrates the harmony of true connections.
Platinum Love Bands has launched its new wedding season campaign, “Unlock with Love,” through a unique social experiment that blends science and emotion to celebrate true connection. Inspired by the…