Fixderma named official skincare partner for Neeraj Chopra Classic 2025.
Fixderma, a leading dermatologist-recommended skincare brand in India, has been announced as the official skincare partner for the inaugural Neeraj Chopra Classic 2025, India’s first international javelin competition, set to…
NODWIN Gaming to handle Esports World Cup media rights sales in South Asia.
NODWIN Gaming has partnered with the Esports World Cup Foundation (EWCF) to manage media rights sales and marketing initiatives across South Asia, including India, Bangladesh, and Nepal. The collaboration aims…
Myntra launches ‘Glamstream’—a shoppable hub fusing fashion, entertainment, and instant commerce.
Myntra has unveiled Glamstream, an innovative content-commerce platform blending entertainment, fashion inspiration, and instant shopping. Positioned at the intersection of content, community, and commerce, Glamstream reflects how Gen Z and…
AdLift Welcomes Meghna Chettri as Vice President, Business Acceleration
New Delhi, July 4, 2025 – AdLift, a global digital marketing agency now acquired by Liqvd Asia is pleased to announce that Meghna Chettri has joined the company as the…
SRK brings his dance moves to Lifebuoy’s new ad jingle.
Lifebuoy has unveiled a fresh chapter in its brand journey with a new ad campaign featuring Shah Rukh Khan dancing to a reimagined version of its iconic jingle. The commercial…
Ultimate Kho Kho names Dhiraj Parasher CEO ahead of Season 3, eyes global expansion.
Ultimate Kho Kho (UKK), India’s first professional Kho Kho league, has appointed Dhiraj Parasher as its new CEO ahead of Season 3, which begins on November 29, 2025. This season…
Whilter.AI partners with Policybazaar to boost engagement.
Policybazaar, India’s leading online insurance platform, has partnered with Whilter.AI to overhaul its customer retention strategy using advanced AI-driven personalization. The collaboration focused on re-engaging policyholders at risk of churn,…
HPE acquires Juniper Networks.
Hewlett Packard Enterprise (HPE) has finalized its acquisition of Juniper Networks, a leader in AI-native networking, significantly boosting its position in the AI and hybrid cloud markets. This move doubles…
Mayar Penkar named COO – Corporate Sales at DB Corp Ltd.
Mayar Penkar has joined DB Corp Ltd. as Chief Operating Officer – Corporate Sales, starting June 2025. This marks a new chapter after his 22-year stint at Sony Pictures Networks…
iQOO India: Our audience seeks us out, we don’t chase them.
In 2025’s hyper-competitive smartphone landscape, iQOO is charting its own path—focusing on performance-first products aimed at tech-savvy users rather than mass-market appeal. Having entered India in 2020, the brand continues…
India’s OG investigative squad cracks the epic KFC case.
India’s iconic investigative trio — Shivaji Satam, Dayanand Shetty, and Narendra Gupta — reunite to crack an unexpected case: KFC’s latest dine-in offer. The mystery? 7 Boneless Chicken Strips and…
Zuno General Insurance renews digital mandate with BC Web Wise for second year.
Zuno General Insurance has renewed its digital and social media mandate with BC Web Wise for the second consecutive year, continuing their strong creative partnership. The collaboration began during Zuno’s…
Tata Asset Management Launches AI-powered WhatsApp Bot to Simplify Investing
Mumbai | July 03, 2025: As part of our ongoing commitment to redefine how India invests, Tata Asset Management (Tata AMC), one of India’s most trusted investment partners, announces the…
Madison Media Omega wins Farmley’s media mandate.
Madison Media Omega, part of Madison World, has secured the traditional media mandate for wellness snack brand Farmley in Tamil Nadu. The agency will handle media duties across Print, Radio,…
Miraggio launches holiday campaign with 3 influencers on a stylish getaway.
Miraggio broke away from traditional studio shoots with ‘The Holiday’, a limited-edition summer capsule shot in Seychelles. The brand flew real-life influencer best friends — Vrinda, Gurleen, and Ravkirat —…
Eeshita Ghosh appointed Managing Partner at WPP Media.
Eeshita Ghosh has been appointed Managing Partner at WPP Media, marking a new milestone in her distinguished media career. She announced the move on LinkedIn, highlighting it as a natural…
Dentsu India elevates Sujeet Behra to President, Carat & CSO, Dentsu Media.
Dentsu India has promoted Sujeet Behra to President of Carat while expanding his role as Chief Strategy Officer, Dentsu Media. Reporting to Amit Wadhwa, CEO, Dentsu Creative & Media Brands,…
Fabian Cowan joins Connect Digital as DOOH Business Director.
Connect Network Inc. has named Fabian Cowan as Director of Connect Digital, strengthening its foray into the Digital Out-of-Home (DOOH) media space. Bringing over 20 years of experience across OOH,…
Vidya Balan fronts Sleepfresh’s OOH campaign as the brand enters recliners and seating.
Sleepfresh, India’s trusted legacy brand in the mattress industry, has officially launched its OOH (Out-Of-Home) advertising campaign as part of the entry into the seating solutions category. This marks the…
Ting and Swisse launch a cheeky campaign featuring Aditya Roy Kapur.
Ting, a leading India-based advertising agency known for its for its innovative and data-driven marketing solutions has launched its latest campaign for Swisse, Australia’s No.1 wellness brand with Aditya Roy…
Snitch marks its 5th birthday with an anonymous fashion confession campaign.
Snitch, the Indian D2C menswear brand, has launched its 5th anniversary campaign in collaboration with Verve Media, offering a flat 50% discount from July 4–6 on its website and app.…
Ashish Gupta joins Publicis Media as VP.
Publicis Media has appointed Ashish Gupta as Vice President to lead the digital strategy for Haleon India. With over 17 years of experience in digital marketing and media, Ashish returns…
Ayushmann Khurrana stars as ‘Mr. Vacaywala’ in Agoda’s new ad, urging Indians to take a break.
Agoda has launched its new India campaign, ‘Escape the Stress, See The World For Less’, featuring Ayushmann Khurrana in a double role. The ad showcases him as a stressed worker…
PepsiCo India elevates Saakshi Verma Menon to CMO – Foods.
PepsiCo has elevated Saakshi Verma Menon to Chief Marketing Officer, India Foods. In her new role, she will lead marketing for key brands like Lay’s, Kurkure, Quaker, and Doritos, focusing…
Bharatesh Salian joins Wondrlab as Digital President.
Wondrlab has appointed Bharatesh Salian as President – Digital to lead its digital practice. With over 20 years of experience across digital strategy, data, and creative tech, Bharatesh brings expertise…
HEINEKEN appoints Vineeth Suresh as Head of India GCC.
HEINEKEN N.V. has appointed Vineeth Suresh to head its India Global Capability Centre (GCC) in Hyderabad, under HEINEKEN Business Services India Pvt. Ltd. Vineeth joins from KPMG, where he led…
Shamsuddin, Aatsi, and Gopa Menon launch Theblurr, an AI-first full-service marketing agency.
July 2, 2025; Mumbai, India: In a transformative move for the marketing industry, seasoned leaders Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have announced the launch of Theblurr—an…
Ipsos acquires The BVA Family.
Ipsos has completed the acquisition of The BVA Family, following regulatory approvals and consultations in France. The move strengthens Ipsos’ presence in France, the UK, and Italy, and adds BVA’s…
Neha Malhotra promoted to VP, Marketing & Communications at Honasa Consumer.
Honasa Consumer Ltd., parent company of brands like Mamaearth, has promoted Neha Malhotra to Vice President, Marketing & Communications. In her expanded role, she will lead Creator Partnerships, Corporate Communications,…
Wellbeing Nutrition names Varun Kandhari as CMO & Chief of Growth.
Wellbeing Nutrition has appointed Varun Kandhari as Chief Marketing and Growth Officer, marking a strategic move to accelerate its expansion and double revenue to ₹300–₹350 crore by 2026. With over…