McCain & Philips launch Air Fryer Fries for restaurant-style snacking.
McCain Foods India has partnered with Philips to introduce India’s first frozen snacks designed for air fryers. This innovation offers perfectly crispy fries that replicate restaurant-style taste and texture, catering…
Jitender Dabas named CEO of Cheil X.
Cheil South West Asia (SWA) has named Jitender Dabas as CEO of Cheil X, an independent agency managing accounts beyond Samsung. He will oversee Cheil X offices in Delhi and…
Carrier Midea India signs Rashmika Mandanna as MIDEA HVAC ambassador.
Carrier Midea India has appointed actress Rashmika Mandanna as the brand ambassador for Midea HVAC, aiming to strengthen its presence in the competitive Indian air conditioning market. The collaboration seeks…
Lotus Herbals targets Gen Z & millennials with new Safe Sun campaign.
Lotus Herbals has unveiled a new marketing campaign for its Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++, targeting Gen Z and millennials. The campaign, featuring OTT, TV, and social…
Dorelle Kulkarni appointed MD of Havas Life Mumbai.
Havas Life Mumbai has appointed Dorelle Kulkarni as Managing Director, succeeding Sangeeta Barde. She will lead the agency’s strategic growth, market expansion, and innovation in healthcare communications. Reporting to Charles…
TMKOC IP invites media pitches, commits ₹25 Cr for growth.
Neela Mediatech, founded by Taarak Mehta Ka Ooltah Chashmah creator Asit Kumarr Modi, is expanding its digital venture across gaming, animation, gamified learning, Web3, and merchandise. With a ₹25 crore…
Shilpa Shetty fronts Mamaearth’s toxin-free mosquito repellent campaign.
Mamaearth has launched a new campaign for its toxin-free Mosquito Repellents, featuring Bollywood actress and brand ambassador Shilpa Shetty Kundra. The campaign highlights the importance of natural, safe mosquito protection…
Rahul Saigal rejoins Ogilvy India as Chief Growth Officer.
Rahul Saigal has rejoined Ogilvy India as Chief Growth Officer (Specialist Offerings), bringing over 25 years of expertise in marketing, brand activation, and social impact. Having first joined Ogilvy in…
Colgate launches its biggest discovery campaign of the year.
Colgate India’s latest campaign cleverly turned the overlooked habit of replacing toothbrushes into a powerful conversation. For five days, visitors at Mumbai’s Botanical Garden and Zoo were introduced to Indianis…
OML’s Hypothesis wins Ather Energy’s influencer marketing mandate.
Hypothesis by Only Much Louder (OML) has won the influencer marketing mandate for Ather Energy, a leading EV two-wheeler brand in India. This partnership aims to enhance Ather’s brand engagement…
upGrad Enterprise names Sunita Mohanty as Revenue Head.
upGrad Enterprise has appointed Sunita Mohanty as its new Revenue Head, effective March 2025, to spearhead global growth and market strategy. With over 25 years of experience in IT, sales,…
Subway moves US creative account to Leo New York.
Subway has appointed Publicis’ Leo New York as its new lead creative agency in the U.S. after a competitive review, replacing incumbent Dentsu. The shift aims to drive a “new…
Gandhi family resolves feud, restructures & merges Vadilal empire.
Vadilal Industries is restructuring its management and ownership following a family agreement among key promoters—Rajesh R. Gandhi, Janmajay V. Gandhi, and Devanshu L. Gandhi. The move aims to resolve longstanding…
Goafest 2025 kickstarts delegate registrations; Opens Super Early Bird until April 7, 2025
Goafest, South Asia’s premier festival celebrating creativity and advertising excellence in India, is thrilled to announce the opening of delegate registrations for its highly anticipated 18th edition. Delegates can secure…
Shyam Srinivasan Joins TVS Capital as Senior Advisor
TVS Capital Funds has appointed ex-Federal Bank CEO Shyam Srinivasan as a Senior Advisor and Operating Partner. With over 30 years in banking, he brings expertise in institutional growth, digital…
Medusa Beverages pranks audience with hilarious ‘Beer Flavoured Syrup’ campaign
Medusa Beverages, a leader in crafting innovative and premium beers, delivered a playful surprise this April Fool’s Day with a prank that left beer enthusiasts in splits. In a cleverly…
Vijay Sales expands in South India with Vijay Deverakonda.
Vijay Sales has teamed up with South Indian star Vijay Deverakonda to strengthen its presence in South India. The collaboration aims to enhance consumer engagement by leveraging Deverakonda’s mass appeal…
Shibashish Roy promoted to CEO & MD at Croma.
Croma has appointed Shibashish Roy as its CEO & MD, effective April 1. With over 20 years at Tata Group, Roy was named CEO in November 2024 and transitioned into…
Kareena Kapoor can’t resist a pistachio Magnum.
Magnum Ice Cream ads are known for their luxurious, cinematic feel, often evoking a sense of indulgence and class, in stark contrast to the nostalgic charm of Kwality Wall’s campaigns.…
OpenAI’s $40B investment to shape AI’s future.
OpenAI has raised $40 billion in funding, boosting its valuation to $300 billion. This investment will support its AI research, computational infrastructure, and tools like ChatGPT, which now serves 500…
Blue Star names Mohit Sud Group President – Unitary Cooling Products.
Blue Star Limited has appointed Mohit Sud as Group President – Unitary Cooling Products, effective March 31, 2025. He will oversee sales, marketing, service, R&D, manufacturing, and supply chain for…
WPP named Heineken’s global shopper marketing & commerce partner.
WPP has been selected as Heineken’s global shopper marketing and commerce partner, expanding their collaboration across the Heineken® brand portfolio, including Heineken® 0.0 and Heineken® Silver. Led by VML Amsterdam,…
Porter unveils ‘Safety ki Shart Lagi’ campaign.
Porter Packers & Movers has launched the ‘Safety ki Shart Lagi’ campaign, focusing on digital and outdoor platforms. The campaign highlights real challenges in house shifting and sets a new…
Raymond Ltd. names Rashmi Mundada Independent Director.
Raymond Ltd. has appointed Rashmi Mundada as a Woman Independent Director (Additional Director) on its Board, effective March 28, 2025, pending member approval. A seasoned Chartered Accountant with 22+ years…
PUMA and RE&UP team up to launch RE:FIBRE in the Americas.
PUMA has partnered with RE&UP Recycling Technologies to expand its RE:FIBRE program to the Americas, aiming to transform textile waste into recycled cotton fibers and polyester chips. This collaboration supports…
EMVIES Celebrates 25 Years of Media Excellence Honors Wavemaker India and Mondelez India Foods Pvt. Ltd. at EMVIE Awards 2025
~ Wavemaker India is The Best Media Agency Of The Year; Mondelez India Foods Pvt. Ltd. is The Best Media Client Of The Year ~ ~ Initiative Media (India) Private…
Sanjay Sachdeva Named MD & CEO of Bajaj Electricals
Bajaj Electricals has named Sanjay Sachdeva as its Managing Director & CEO, effective April 15, 2025. Sachdeva, a seasoned leader with over 30 years at Hindustan Unilever, has held key…
Harish Shetty, ex-Ogilvy, Joins Buzzlab as Client Services Director
Buzzlab, Asia’s first content-led growth consulting firm, has appointed Harish Shetty as Client Services Director. Formerly a Management Supervisor at Ogilvy, Harish brings over 12 years of experience in advertising,…
Sid Sriram Joins Warner Music India
Sid Sriram has joined forces with Warner Music India (WMI) in a groundbreaking partnership that extends beyond music releases. This collaboration focuses on artist management, live performances, brand partnerships, and…
Publicis & Havas Eye Madison World in Major Acquisition Talks
The global advertising industry is seeing increased consolidation, with major players merging to strengthen market dominance. This trend has reached India, as Publicis Groupe and Havas Network are in separate…