Publicis Groupe India appoints Sonal Verma as Managing Director of Arc Worldwide India to strengthen experiential and commerce-led capabilities
Publicis Groupe India has named Sonal Verma as Managing Director of Arc Worldwide India, further strengthening its focus on specialist capabilities that sit at the intersection of brand experience, shopper…
ITC’s Anuj Bansal elevated to Chief Business Officer at Yoga Bar, to lead strategy and brand growth
ITC Limited has appointed Anuj Bansal as the Chief Business Officer for Yoga Bar, marking a significant leadership move within its fast-growing healthy snacking portfolio. Bansal, who previously served as…
Digital ShoutOuts Unveils Chat-Prompt.ai to Power Structured Brand Conversations Across Digital Campaigns.
Digital ShoutOuts Media, a leading digital innovation and advertising intelligence company, has announced the launch of Chat-Prompt.ai, an advanced AI-driven conversational marketing platform designed to help brands create immersive, interactive…
Ather Energy unveils ‘It’s Easy on an Ather’ campaign highlighting effortless, tech-driven riding
Ather Energy has rolled out its new integrated brand campaign, ‘It’s Easy on an Ather’, designed to showcase how intuitive, rider-focused technology can make everyday riding simpler and more enjoyable.…
Balaji Wafers taps Creativefuel to drive social and digital strategy for 2026
Balaji Wafers has appointed Creativefuel as its social and digital partner for 2026, awarding the agency a year-long mandate focused on strengthening and modernising the brand’s digital presence. This collaboration…
Techno Paints signs Sachin Tendulkar as brand ambassador ahead of nationwide expansion
Techno Paints and Chemicals has announced the appointment of cricket legend Sachin Tendulkar as its brand ambassador for the next three years. With this association, the company aims to accelerate…
PUMA appoints Nadia Kokni to lead global marketing and communications strategy
Nadia Kokni has joined PUMA Group to head global marketing and communications, overseeing the brand’s worldwide strategy across culture, creativity, sport, lifestyle, and fashion. Alongside her new role at PUMA,…
Akhil Bhalla appointed Product Head for Live & Connected TV at NDTV
NDTV has named Akhil Bhalla as Product Head – Live & Connected TV, where he will steer the network’s connected devices strategy across India and international markets. In this role,…
Vignesh Narayanan elevated to VP of JioPC, to drive digital growth and household adoption
Vignesh Narayanan has stepped into a new leadership role at Jio Platforms Limited as Vice President – JioPC, as revealed in a recent LinkedIn update. He took charge in December…
EBG Group taps Mrunal Thakur as the face of Carlton Wellness, unveils aggressive expansion strategy
EBG Group has named actor Mrunal Thakur as the brand ambassador for Carlton Wellness, its dedicated wellness and hospitality vertical, as the company sets ambitious plans to scale its presence…
WPP introduces Agent Hub on WPP Open, bringing AI Super Agents to marketing teams
WPP has launched Agent Hub on its AI-powered marketing platform, WPP Open, positioning it as an internal app store that gives clients and teams access to advanced agentic AI capabilities.…
Universal Music Strengthens India Play with Strategic Investment in Excel Entertainment
Universal Music India (UMI), a division of Universal Music Group (UMG), the global leader in music-based entertainment, has announced a definitive agreement with Excel Entertainment, one of India’s foremost film…
Journalist Saurabh Pandey Rejoins Dainik Jagran, Joins East Delhi Bureau
Journalist Saurabh Pandey has returned to Dainik Jagran, resuming his association with the Hindi daily and joining its East Delhi bureau. Pandey had earlier spent over five years with Dainik…
Birla Opus Paints celebrates Pongal with festive film spotlighting Style Colour Smart interiors
Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has rolled out a new festive campaign in Tamil Nadu to mark Pongal, centred around its Birla Opus Style…
Sapphire Foods and Devyani International to merge in $934 million deal, creating India’s largest Yum Brands franchisee
India’s leading operators of KFC and Pizza Hut, Sapphire Foods India and Devyani International, have announced a merger valued at $934 million, setting the stage for the creation of a…
After Three Decades in Media, Innocean’s B Sridhar Signs Off
B Sridhar, Executive Vice President – Media at Innocean India, has stepped away from corporate life, bringing to a close a media career that spanned over 30 years. During his…
ZEE5 takes Saali Mohabbat beyond the screen with immersive, culture-led launch and Ferns N Petals partnership
ZEE5 has rolled out an expansive, multi-touchpoint marketing campaign for Saali Mohabbat, its original crime–mystery thriller that has crossed 100 million watch minutes on the platform. Designed to blur the…
GIVA unveils ‘Glow in Motion’ collection with Barkha Singh at the centre of a playful new campaign
GIVA has launched its latest jewellery collection, Glow in Motion, with actor and youth icon Barkha Singh leading the campaign. The new range celebrates movement, light and modern femininity, introducing…
Hyundai Motor India Names Tarun Garg as Managing Director and CEO
Hyundai Motor India Limited (HMIL) has announced the appointment of Tarun Garg as its Managing Director and Chief Executive Officer, effective January 1, 2026. The move is historic for the…
Fortune celebrates Gujarat’s Uttarayan with special Cottonlite festive edition
AWL Agri Business has introduced a limited-edition Uttarayan-themed pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, along with the launch of its new regional campaign, Pakko Gujarati. The initiative…
Castrol India names Saugata Basuray Interim CEO ahead of leadership transition
Castrol India has appointed Saugata Basuray as its Interim Chief Executive Officer, effective January 1, 2026. Basuray will take on the additional responsibility alongside his current role as Wholetime Director…
Tanishq celebrates timeless love with Shabana Azmi and Javed Akhtar in new natural diamond film
Tanishq, the Tata Group’s jewellery brand, has unveiled a new television commercial that pays tribute to the enduring value and emotional depth of natural diamonds. Conceptualised by Kommune, the film…
Sandhya Venugopal Sharma appointed Chairperson of Titan Company Board
Titan Company Limited has announced the appointment of Sandhya Venugopal Sharma, IAS, as Chairperson and Additional Director on its Board, with effect from January 4, 2026. The appointment follows a…
HiveMinds takes on full digital duties for premium cookware brand Stahl Kitchens
Madison Group’s digital agency HiveMinds has been appointed to handle the integrated digital marketing mandate for premium cookware and kitchenware brand Stahl Kitchens. The partnership comes as Stahl looks to…
Vidya Kailasam Hangal steps into Director role at Mondelēz International, takes charge of category planning and customer marketing
Vidya Kailasam Hangal has been appointed Director – Category Planning and Activation at Mondelēz International, along with the additional responsibility of heading Customer Marketing. Based in Mumbai, she took on…
PNG Jewellers brings Sara Tendulkar on board to lead youth-focused push for Litestyle
PNG Jewellers has appointed Sara Tendulkar as the brand ambassador for PNG Jewellers’ contemporary jewellery brand, Litestyle by PNG, as it sharpens its focus on younger, style-conscious consumers. The move…
Zepto Takes First Step Towards Public Listing, Files Confidential IPO to Raise ₹11,000 Crore
Quick commerce startup Zepto has reportedly initiated the process for its initial public offering (IPO), aiming to raise around ₹11,000 crore. The Bengaluru-based company has filed its draft papers through…
Khimji Jewellers names Rajat Verma as Chief Marketing Officer
Khimji Jewellers has announced the appointment of Rajat Verma as its new Chief Marketing Officer, strengthening its leadership team as the brand accelerates its growth and retail expansion plans. In…
Airbnb’s ‘Trust the Host’ campaign gets a playful twist with Kartik Aaryan and Ananya Panday
Airbnb has rolled out a new hosting-focused campaign featuring Kartik Aaryan and Ananya Panday, using humour and misdirection to spotlight the thoughtfulness that defines a great stay. Built around the…
Samsung India strengthens marketing team with Riya Suri’s appointment as Chief Marketing Manager
Riya Suri has joined Samsung India as Chief Marketing Manager, beginning a new phase in her professional journey after nearly four years with vivo. In her new role, she will…