Havas buys controlling stake in Spain’s Acento to bolster H/Advisors expansion
Global communications group Havas has picked up a majority stake in Acento Public Affairs, one of Spain’s leading public affairs consultancies, as it speeds up the international growth of its…
Campa Sure spotlights ₹15 price tag in new Amitabh Bachchan campaign
Reliance Consumer Products Limited is pushing price to the forefront in the latest campaign for its packaged drinking water brand, Campa Sure, with Amitabh Bachchan delivering the message quite literally…
Oreo ropes in Rohit Sharma to power nationwide fan movement ‘Dream for the Team’
As India prepares for a high-stakes cricket season, Oreo is rallying fans across the country with a new initiative titled ‘Dream for the Team’ a campaign built on the idea…
Carrefour India Appoints Amritraj Kaur to Lead Marketing Function
Carrefour India has named Amritraj Kaur as its new Head of Marketing, bringing on board a seasoned leader with deep expertise in omnichannel strategies, loyalty programs, and digital-first initiatives across…
Digital ShoutOuts Media Promotes Monika Sharma as Director of Client Servicing
Digital ShoutOuts Media, a digital innovation and advertising intelligence firm, has announced the elevation of Monika Sharma to Director, Client Servicing a move that highlights the company’s commitment to strengthening…
Kia Launches All-New Seltos with Bold ‘Badass’ Campaign Featuring Bobby Deol
Kia India has rolled out the all-new Seltos with a striking new launch campaign crafted by its integrated marketing and creative partner, Innocean India. Rather than simply unveiling a refreshed…
Shekhar Banerjee Named President, Client Solutions – South Asia at WPP Media
WPP Media has announced a senior leadership change in South Asia, promoting Shekhar Banerjee to the role of president, client solutions, South Asia, following the departure of Ajay Gupte after…
Adani Realty Strengthens NCR Marketing Team with Siddharth Kumar’s Appointment
Adani Realty, the real estate arm of the Adani Group, has announced the appointment of Siddharth Kumar as Senior Manager – Marketing, entrusting him with the responsibility of leading marketing…
Vir Das Brings the Heat to KFC India’s New ‘Dunked’ Campaign
KFC India has launched a fresh campaign for its Dunked range, roping in comedian and actor Vir Das to inject humour into what the brand calls life’s everyday “dry problems.”…
Piyush Pandey honoured with Padma Bhushan as Padma Awards recognise achievers across fields
Veteran advertising leader Piyush Pandey has been posthumously awarded the Padma Bhushan, one of India’s highest civilian honours, as part of the Padma Awards announced on the eve of Republic…
Golden Goose unveils Manish Malhotra co-designed sneakers at Mumbai flagship
Luxury sneaker brand Golden Goose marked a celebration of creativity and craftsmanship with the launch of an exclusive collaboration with Indian couturier Manish Malhotra at its Mumbai flagship store. The…
Beams Fintech Fund ropes in The Media Manifest as communications partner
Beams Fintech Fund has brought on board The Media Manifest as its strategic communications agency, as the growth-focused investment firm looks to strengthen its brand narrative and visibility within India’s…
Deepinder Goyal transitions from CEO role at Eternal, Albinder Dhindsa to lead as Group CEO
Deepinder Goyal has announced that he will step aside as Group CEO of Eternal Ltd (formerly Zomato Ltd), setting the stage for a leadership transition at the food delivery and…
Dentsu B2B India appoints Abhay Kulkarni as Managing Director
Dentsu B2B India has named Abhay Kulkarni as its new Managing Director, marking a key leadership move for the agency’s B2B-focused operations in the country. Kulkarni announced the appointment through…
Tata Capital celebrates the rise of women’s cricket with ‘#ChampionsKiGalliyonMein’ initiative
Tata Capital has rolled out its new campaign, #ChampionsKiGalliyonMein, spotlighting how today’s women cricketers are inspiring and enabling the next generation of champions. Conceptualised and executed by Schbang, the campaign…
Publicis Groupe India brings digital, AI and experience under one roof with PDX launch
Publicis Groupe India has unveiled Publicis Digital Experience (PDX), a new unified offering designed to help brands tackle their most pressing middle- and post-funnel challenges through AI-first, outcome-driven solutions. Built…
Palmonas taps nostalgia and meme culture with Shraddha Kapoor–Amrita Rao campaign
Palmonas has struck a chord online with a new digital campaign that brings together Shraddha Kapoor and Amrita Rao, cleverly reviving a long-standing Bollywood meme to promote its mangalsutra collection.…
Publicis India set to integrate with BBH under Leo Constellation framework
Publicis Groupe has confirmed that Publicis India will be integrated into BBH as part of the Indian market’s implementation of the global Leo Constellation model, while the Publicis group brand…
Cornitos takes a bold satirical swipe at K-culture clichés in new Korean Chilli Nachos campaign
Cornitos has rolled out a fresh, tongue-in-cheek campaign for its Korean Chilli Nachos, intentionally rejecting the formulaic K-culture themes that have become ubiquitous in the category. Developed in partnership with…
Publicis Groupe India appoints Sonal Verma as Managing Director of Arc Worldwide India to strengthen experiential and commerce-led capabilities
Publicis Groupe India has named Sonal Verma as Managing Director of Arc Worldwide India, further strengthening its focus on specialist capabilities that sit at the intersection of brand experience, shopper…
ITC’s Anuj Bansal elevated to Chief Business Officer at Yoga Bar, to lead strategy and brand growth
ITC Limited has appointed Anuj Bansal as the Chief Business Officer for Yoga Bar, marking a significant leadership move within its fast-growing healthy snacking portfolio. Bansal, who previously served as…
Digital ShoutOuts Unveils Chat-Prompt.ai to Power Structured Brand Conversations Across Digital Campaigns.
Digital ShoutOuts Media, a leading digital innovation and advertising intelligence company, has announced the launch of Chat-Prompt.ai, an advanced AI-driven conversational marketing platform designed to help brands create immersive, interactive…
Ather Energy unveils ‘It’s Easy on an Ather’ campaign highlighting effortless, tech-driven riding
Ather Energy has rolled out its new integrated brand campaign, ‘It’s Easy on an Ather’, designed to showcase how intuitive, rider-focused technology can make everyday riding simpler and more enjoyable.…
Balaji Wafers taps Creativefuel to drive social and digital strategy for 2026
Balaji Wafers has appointed Creativefuel as its social and digital partner for 2026, awarding the agency a year-long mandate focused on strengthening and modernising the brand’s digital presence. This collaboration…
Techno Paints signs Sachin Tendulkar as brand ambassador ahead of nationwide expansion
Techno Paints and Chemicals has announced the appointment of cricket legend Sachin Tendulkar as its brand ambassador for the next three years. With this association, the company aims to accelerate…
PUMA appoints Nadia Kokni to lead global marketing and communications strategy
Nadia Kokni has joined PUMA Group to head global marketing and communications, overseeing the brand’s worldwide strategy across culture, creativity, sport, lifestyle, and fashion. Alongside her new role at PUMA,…
Akhil Bhalla appointed Product Head for Live & Connected TV at NDTV
NDTV has named Akhil Bhalla as Product Head – Live & Connected TV, where he will steer the network’s connected devices strategy across India and international markets. In this role,…
Vignesh Narayanan elevated to VP of JioPC, to drive digital growth and household adoption
Vignesh Narayanan has stepped into a new leadership role at Jio Platforms Limited as Vice President – JioPC, as revealed in a recent LinkedIn update. He took charge in December…
EBG Group taps Mrunal Thakur as the face of Carlton Wellness, unveils aggressive expansion strategy
EBG Group has named actor Mrunal Thakur as the brand ambassador for Carlton Wellness, its dedicated wellness and hospitality vertical, as the company sets ambitious plans to scale its presence…
WPP introduces Agent Hub on WPP Open, bringing AI Super Agents to marketing teams
WPP has launched Agent Hub on its AI-powered marketing platform, WPP Open, positioning it as an internal app store that gives clients and teams access to advanced agentic AI capabilities.…