“Too Yumm! & FCB Kinnect’s edible cheer campaign hits home with cricket fans.”
Snack brand Too Yumm!, in partnership with FCB Kinnect, launched an innovative “Too Yumm! To Cheer” campaign during India’s cricket tournament. The campaign introduced 100% edible cheer signs made of…
Nalin Mehta to lead AI initiatives at Network18.
Network18 has appointed Nalin Mehta as Chief AI Officer – Editorial Operations, making it the first Indian media group to create such a role. Mehta, who continues as Managing Editor…
Mahindra Tractors launches ‘Ashwamedh’ as part of its ‘Rag Rag Laal Hai’ campaign.
Mahindra Tractors has launched ‘Ashwamedh,’ a key initiative under its nationwide ‘Rag Rag Laal Hai’ campaign, celebrating 40 years of leadership in India’s tractor industry. Flagged off from Mahindra’s Nagpur…
TCM Sports names Nobel Dhingra as COO.
TCM Sports, a leading Indian sports marketing company, has appointed Nobel Dhingra as its new Chief Operating Officer. With over 20 years of experience across top brands like Dabur, PepsiCo,…
HT Media names Rohit Kalra CEO of its audio division.
Next MediaWorks Ltd, part of the HT Media Group and owner of Radio One, has named Rohit Kalra as CEO of its audio business. Kalra, previously Chief Revenue Officer at…
Anurag Kashyap & Kapil Sharma’s banter spices up Sprite’s new ad.
Sprite has launched the latest edition of its ‘Joke in a Bottle’ (JIAB) campaign, featuring a witty and entertaining ad starring comedian Kapil Sharma and filmmaker Anurag Kashyap. The ad…
DS Group teams up with o9 to boost digital transformation.
Indian FMCG giant DS Group has partnered with AI-powered platform o9 Solutions to enhance its demand and distribution planning capabilities. This collaboration is a key step in the Group’s broader…
CCI Fines UFO Moviez & Qube Cinema Rs 2.69 Crore
The Competition Commission of India (CCI) has fined UFO Moviez India Ltd and Qube Cinema Technologies Pvt Ltd a total of ₹2.69 crore for engaging in anti-competitive conduct. An investigation,…
Shalimar Paints names Kuldip Raina as MD & CEO.
Shalimar Paints, a 120-year-old legacy brand in India, has appointed Kuldip Raina as Managing Director & CEO effective April 10, 2025, for a three-year term. Raina, who joined the company…
Ananya Birla’s LOVETC enters India’s beauty market with Janhvi Kapoor as its ambassador.
Ananya Birla, both a businesswoman and artist, has introduced LOVETC, a premium, high-performance cosmetics brand that blends global quality with a distinct, homegrown essence. To celebrate its launch, LOVETC unveiled…
Google suspended 2.9M advertiser accounts in India in 2024: Report.
In 2024, Google removed over 247.4 million ads and suspended 2.9 million advertiser accounts in India as part of its efforts to combat malicious advertising, according to its latest Ads…
Wendy’s hops on the Korean wave after McDonald’s and Burger King.
Wendy’s India, in partnership with Rebel Foods, has launched a Korean Range of burgers, wraps, and sides, tapping into the rising K-wave trend in the QSR space. Following similar moves…
Britannia 50-50 launches Season 2 of 4th Umpire for Fans.
Britannia 5050 returns with Season 2 of its popular 4th Umpire campaign, celebrating India’s love for cricket by turning everyday fans into decision-makers. Now hosted on the new platform 5050Cricket.in,…
L’Oréal hands Aussie & NZ influencer marketing account to WPP.
L’Oréal Groupe has awarded its $30M+ influencer marketing account for Australia and New Zealand to WPP’s newly formed Beauty Tech Labs. This dedicated agency, combining talent from Wavemaker, GroupM, and…
FCB Group India rebrands as FCB India, revealing a unified agency identity.
FCB Group India has rebranded to FCB India to simplify its structure and align with global branding. As part of this change, the former FCB India sub-brand is now called…
Publicis Groupe reports 9.4% revenue rise in Q1 2025, with 4.9% organic growth.
Publicis Groupe reported a robust Q1 2025, with net revenue rising 9.4% to €3.54 billion and organic growth hitting 4.9%. The growth was driven by record new business wins across…
TBWA\India and JSW Paints unveil ‘Rangon Ka Khel 2.0’ for IPL 2025.
JSW Paints has launched ‘Rangon Ka Khel 2.0’, its vibrant new campaign for IPL 2025, celebrating the spirit of cricket through colours, unity, and emotion. Featuring an energetic anthem and…
The Ad Club launches new ABBY Awards campaign.
The Advertising Club has launched its new campaign for the ABBY Awards Powered by One Show 2025, blending Bollywood flair with advertising creativity. Inspired by iconic film dialogues, the campaign…
NODWIN Gaming names Shefali Johnson as CEO of Comic Con India.
Comic Con India has appointed Shefali Johnson as its new CEO, marking a major leadership transition as it enters a new phase of growth under NODWIN Gaming. Founders Jatin Varma,…
‘No Brief Needed’: Inside MagicCircle’s intuitive collaboration with MakeMyTrip
When Hemant Misra left his role as CEO of Publicis Capital in 2017 to launch MagicCircle Communications, MakeMyTrip (MMT) followed him, placing their trust in his new venture. This marked…
Havas India names Prashanth Challapalli Chief Digital & Innovation Officer.
Havas India has appointed Prashanth Challapalli as Chief Digital & Innovation Officer for Havas Creative Network India. Based in Mumbai, he will report to Group CEO Rana Barua. In this…
Lakmē’s new campaign tests its sunscreen with a lie detector.
Lakmē’s new campaign, rolling out across Instagram, YouTube, and OTT platforms, highlights the authenticity of its Sun Expert SPF 50 through an IN VIVO test conducted at an independent clinical…
Rinku Singh joins BeastLife as brand ambassador.
Indian cricketer Rinku Singh has partnered with sports nutrition brand BeastLife as its brand ambassador, supporting its mission to deliver high-quality, science-backed supplements in India. Impressed by the brand’s vision…
Swiggy’s SNACC app now delivers in Noida and Gurugram in just 10 minutes.
Swiggy has launched its quick-delivery SNACC app in Noida and Gurugram, after a successful rollout in Bengaluru earlier this year. Now active in three cities, the app offers a wide…
Leo Australia Strengthens Leadership with Key Hires
Leo Australia has appointed Magda Triantafyllidis as Chief Client Partner for ANZ and Philip Hwang as Transformation Director to bolster client partnerships and innovation. Triantafyllidis, formerly Managing Director at Hardhat,…
Railways remove Fevicol ad over “derogatory” train image.
A Fevicol advertisement at Mumbai’s Bandra Reclamation junction was taken down after Western Railway objected to its portrayal of overcrowded local trains. The hoarding, on MSRDC land, used an outdated…
KFC India teams up with CarryMinati for new cult collab.
KFC India has partnered with YouTuber CarryMinati (Ajey Nagar) to launch a co-created menu item—Saucy Popcorn. This spicy, tangy twist on KFC’s classic Chicken Popcorn features Nashville sauce and comes…
ENO signs Vicky Kaushal as brand ambassador in new campaign.
ENO has announced actor Vicky Kaushal as its new brand ambassador, launching a 360-degree campaign that highlights the antacid’s promise of fast relief from acidity. In the ad, Vicky plays…
RCB makes Kannada lessons sweeter with a jilebi twist.
Royal Challengers Bengaluru (RCB) has launched a unique cultural campaign inspired by the visual similarity between Kannada script and the swirled shape of a jilebi. In collaboration with agency Talented,…
Virat Kohli ends ₹110 cr Puma deal after 8 years.
Virat Kohli has ended his ₹110 crore, 8-year deal with Puma to support Agilitas Sports, a homegrown athleisure brand founded in 2023 by former Puma India MD Abhishek Ganguly. Kohli…