Prestige Group unveils new TVC, ‘Goodluck Saying Goodbye.’
Prestige Group’s latest TVC, ‘Goodluck Saying Goodbye’, highlights the unique essence of its luxury residences. The campaign showcases how Prestige Homes offer more than just space—they create lasting experiences. With…
Motilal Oswal revamps its brand identity.
Motilal Oswal Group has unveiled a refreshed brand identity, blending its rich legacy with a modern approach. The new logo, featuring the ‘Arc of Essence,’ symbolizes its commitment to identifying…
Ipsos acquires Whereto Research Australia.
Ipsos has acquired Whereto Research, a prominent public sector research firm in Australia. Based in Melbourne, Whereto specializes in public policy and government communication evaluation. Ipsos, with over 25 years…
Star Sports unveils ICC Champions Trophy 2025 campaign featuring MS Dhoni.
Star Sports Network and Disney+ Hotstar have launched their campaign for the ICC Men’s Champions Trophy 2025, emphasizing the tournament’s “all or nothing” format. With the top eight teams in…
Omnicom and IPG navigate digital disruption amid mega-merger and modest growth.
Omnicom and Interpublic Group (IPG) are expecting modest revenue growth in the coming years, with Omnicom projecting 4.5% growth in 2025, tapering to 4% annually until 2029. IPG forecasts a…
Rajesh Gopal appointed Global Chief Digital Officer at Tata Consumer Products.
Tata Consumer Products has appointed Rajesh Gopal as its new Global Chief Digital Officer, where he will lead the company’s digital strategy and drive innovation. Gopal brings over 20 years…
Amazon resumes advertising on X after boycott.
Amazon is ramping up its advertising on X (formerly Twitter) after pulling back over a year ago due to concerns about hate speech, the Wall Street Journal reports. This move…
The One Club reveals dates and agenda for Creative Week 2025, with AI focus.
The One Club for Creativity has announced that Creative Week 2025 will take place in New York from May 12-16. Now in its 16th year, Creative Week is a premier…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Sumitabhh Banerjee”.
1- What do you think will be the spotlight trend in the advertising landscape for 2025? In 2025, I anticipate experiential marketing will take center stage. Consumers are overwhelmed by…
Poulomi Saha joins Havas Media India as AVP.
Mumbai: Havas Media Network India has appointed Poulomi Saha as associate vice president. With over 13 years of experience in marketing, media strategy, and integrated communication planning, she brings extensive…
Primus Partners names Vinay Singh MD, expands US presence.
Primus Partners has appointed Vinay Singh as Managing Director to strengthen its presence in the US. Vinay, with over 25 years of experience in finance, technology, and operations, previously held…
Nielsen: Black consumers lead in digital, TV, and social impact.
Black consumers spend 32 hours weekly on apps and websites—two hours more than the U.S. average—according to Nielsen’s report Engaging Black Audiences: How Brands Impact, Grow, and Win with Inclusion.…
Culpa Tuya Becomes Most-Watched International Original as Prime Video Scores Record-Breaking International and Local Audiences for International Originals Launched in 2024
CULVER CITY, California—January 28, 2025—Prime Video today revealed that Spanish Original youngadult movie Culpa Tuya has taken the world by storm, becoming the most-watched InternationalOriginal on Prime Video ever at…
ACKO unveils new logo in rebranding.
ACKO unveils a refreshed brand identity, featuring a new logo inspired by the Möbius strip, symbolizing infinite trust and inclusivity. Retaining its signature purple, the bold and sleek design reflects…
“Decathlon’s ‘Move Your Way’: Celebrating Unique Movement Styles”
Decathlon India launches its ‘Move Your Way’ campaign, celebrating individuality in movement and encouraging an active lifestyle. The initiative promotes diverse fitness activities, from dancing to cycling, highlighting that movement…
Sony names Hideaki Nishino President & CEO of PlayStation Division.
Sony Group Corporation and Sony Interactive Entertainment (SIE) have appointed Hideaki Nishino as President and CEO of PlayStation, effective April 1, 2025. This follows his earlier appointment in June 2024…
Mankind Pharma launches 45-day healthcare initiative at Mahakumbh.
Mankind Pharma has launched a healthcare initiative at the Mahakumbh 2025 in Prayagraj, offering free medical services to thousands of pilgrims from January 13 to 26. The camp provides health…
ASCI releases white paper to help businesses navigate cookies.
To mark Data Privacy Day, ASCI Academy, in partnership with PSA Legal and Tsaaro Consulting, released a white paper titled Navigating Cookies: Recalibrating Your Cookie Strategy in Light of the…
S4 Capital’s Monks India appoints WPP’s Ketan Desai as MD.
Ketan Desai, a veteran with over 20 years of agency leadership, has been appointed Managing Director of Monks India, effective February 3, 2025. Desai, formerly WPP Grey’s Chief Operating Officer,…
KRAFTON India wins silver at Effie 2025 for BGMI Ki Boli campaign.
KRAFTON India secured a Silver award at the Effie Awards 2025 in the competitive Direct Marketing category for its in-house campaign, BGMI Ki Boli. This achievement makes KRAFTON the first…
Skinn by Titan Launches ‘Skinn 24Seven’ Campaign
Skinn by Titan has unveiled a new campaign, “Fine Fragrances for Every Hour, Every Day,” for its latest fragrance collection, Skinn 24Seven. The campaign highlights how these fragrances seamlessly adapt…
Shahid Kapoor features in U&i’s latest dynamic digital ad.
U&i, a leading Indian lifestyle tech accessories brand, has launched a new digital ad featuring Bollywood star Shahid Kapoor. The campaign reflects U&i’s core values of innovation, style, and reliability,…
Amazon’s Vijay Iyer joins Flipkart Ads as VP & GM.
Vijay Iyer, after a successful nine-year tenure at Amazon Ads India, has joined Flipkart as Vice President and General Manager of Flipkart Ads. This move is part of Flipkart’s strategy…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Muralidhar Thyagarajan”.
With over 24 years as a media professional, the ever-evolving world of media continues to inspire and excite me. This constant transformation has ingrained in me the importance of maintaining…
Deloitte acquires SimplrOps to boost Cloud ERP & HCM solutions.
Deloitte has acquired SimplrOps, a SaaS company specializing in automating and streamlining operations for Workday, SAP, and Oracle systems. This acquisition will enhance Deloitte’s Cloud ERP and HCM services, helping…
Amazon India launches #DikhogeTohBikoge for sellers.
Amazon India has launched the “DikhogeTohBikoge” campaign to promote the simplicity and effectiveness of selling on its platform for small businesses. The campaign features three humorous ads that depict unconventional…
Times OOH Launches Digital Bus Shelters in Bengaluru, Expanding Premium DOOH Assets
Times Innovative Media Ltd. (Times OOH), a part of the Times Group, has introduced a cutting-edge media format in Bengaluru – Digital Bus Shelters. Renowned for creating premium outdoor advertising…
Uday Bhatnagar Appointed Revenue Director at Pullman & Novotel Aerocity
Pullman and Novotel New Delhi Aerocity has appointed Uday Bhatnagar as Director of Revenue Management. With over a decade of experience in hospitality revenue optimization and prior roles at Novotel…
EaseMyTrip launches EasyVijay to transform battlefield tourism.
EaseMyTrip has launched EasyVijay, a unique battlefield tourism initiative, on January 26, 2025, to mark Republic Day. This program allows travelers to explore historic battlefields in India and worldwide through…
Coldplay’s Concert Sets a New Standard for Advertising in India
Coldplay’s highly anticipated concert in India not only mesmerized fans with their electrifying performance but also redefined advertising benchmarks in the country. In an unprecedented move, several global brands took…