Satyajit Sengupta joins HT Media as Executive Director – Revenue.
Satyajit Sengupta is set to join Hindustan Times Media Ltd. as Executive Director – Revenue, reporting to Samudra Bhattacharya, CEO of the Print Business Unit. With extensive experience in media…
My11Circle teams up with JioStar as TATA IPL digital co-presenting partner.
My11Circle has joined JioStar as a Co-Presenting Partner for the digital streaming of TATA IPL 2025. Already an official associate partner, My11Circle is in its second year of a five-year…
Mahindra Lifespaces introduces ‘Home of Positive Energy’ as its brand idea.
Mahindra Lifespaces has launched its new brand philosophy, ‘Home of Positive Energy’, emphasizing well-being through thoughtful design, natural light, and green spaces. The initiative includes a digital video commercial (DVC)…
Maneesh Mishra appointed CPO & CMO at Bandhan Life Insurance.
Bandhan Life Insurance has appointed Maneesh Mishra as Chief Product and Marketing Officer. With over 23 years of experience in product development, sales strategy, and bancassurance, he previously held leadership…
Venkata Gavaskar Dontha joins NP Digital India as Head of Digital Operations.
NP Digital India has appointed Venkata Gavaskar Dontha as Head of Digital Operations. With 17 years of experience in performance marketing, Venkata will focus on client retention, revenue growth, and…
Britannia Good Day unveils ‘HEADLINES’ campaign to strengthen its chai bond.
Britannia Good Day has launched the “HEADLINES” campaign to strengthen its connection with chai, using a unique visual concept that excludes the product itself. Created by Talented.Agency, the campaign highlights…
PV Sindhu teams up with Himalaya Muskaan to promote cleft care in India.
Himalaya Wellness Company’s Muskaan initiative, which provides free cleft lip surgeries in India, has partnered with badminton champion PV Sindhu to raise awareness and ensure more children receive life-changing treatment.…
SoCheers names Prasant Vyas as Head of People Growth & Culture.
SoCheers, an independent digital-first creative agency, has appointed Prashant Vyas as Head of People Growth & Culture, based in their Mumbai office. With over 15 years of HR experience, Vyas…
Myntra Unveils Star-Studded Campaign for Myntra Birthday Blast
Myntra has launched a new campaign for Myntra Birthday Blast, featuring two ad films with celebrities like Anu Malik, Maheep Kapoor, Abbas-Mastan, Usha Uthup, Kusha Kapila, Chunky Panday, and more.…
Ogilvy Melbourne Names Ant Simmons ECD
Ogilvy Melbourne has appointed Ant Simmons as Executive Creative Director, following Hilary Badger’s departure to Leo Australia. Simmons, who joined in late 2023 as Group Creative Director, was promoted for…
Astrum Expands in Mumbai, Names Nalini Neha City Head
Reputation management firm Astrum has appointed Nalini Neha to lead its Mumbai operations, reinforcing its presence in India’s financial capital. With 15+ years of PR experience, Neha specializes in storytelling…
Santosh Agarwal Named CEO of Paisabazaar
Paisabazaar has appointed Santosh Agarwal as its new CEO, effective March 1, 2025, succeeding Naveen Kukreja, who moves to Group President at PB Fintech while retaining a Non-Executive Director role…
Amitabh Dewan Appointed Head of Corporate Risk at Policybazaar
Amitabh Dewan has joined Policybazaar For Business (PBFB) to lead its corporate risk segment. With over 20 years of experience, he will drive growth strategies and expansion. Dewan has previously…
Jignesh Sharma is appointed Chief Business Officer at Kody Media.
Jignesh Sharma has joined Kody Media Private Limited as Chief Business Officer, bringing nearly 30 years of leadership experience in media and OOH advertising. He has held senior positions at…
Rivaah by Tanishq unveils Wedding Anthem with ZNMD creators.
Rivaah by Tanishq, in collaboration with Tiger Baby, the creators of iconic films like Zindagi Na Milegi Dobara and Gully Boy, has launched a wedding anthem, “Main Keya Hai Hai.”…
Gulf Oil India names Aarthy Sridhar as CMO.
Gulf Oil Lubricants India has appointed Aarthy Sridhar as CMO. With 13+ years at Hindustan Unilever, she brings expertise in brand strategy, portfolio transformation, and premiumization. CEO Ravi Chawla praised…
Meta vows fix after Instagram users report sensitive content surge.
Instagram users reported a surge in violent and NSFW content despite having Sensitive Content Control enabled. Meta acknowledged the issue, calling it a “mistake” that led to excessive recommendations on…
Vaidya Sane Ayurved names Sonu Sood as brand ambassador.
Vaidya Sane Ayurved Laboratories has appointed actor and philanthropist Sonu Sood as its brand ambassador to promote Ayurveda-based healthcare. The collaboration aims to expand the brand’s reach, especially in semi-urban…
BOULT partners with Biswa to unbox Mustang Torq Earbuds.
BOULT has launched the Mustang Torq earbuds in new Yellow & Silver variants, blending power, style, and high-performance audio. Inspired by the energy of a Mustang, these earbuds cater to…
Hero Realty names Anuj Narang as Chief Sales Officer.
Hero Realty, the real estate arm of Hero Enterprise, has appointed Anuj Narang as Chief Sales Officer. With over 18 years of experience, he previously served as VP – Sales…
Ex-Ogilvy Creative Lead Hilary Badger joins Leo Australia as ECD.
Leo Australia has appointed Hilary Badger as Executive Creative Director (ECD) in Melbourne, strengthening its leadership during a period of growth. With 20+ years of experience, Badger joins from Ogilvy…
Paul Randall named Chief Delivery Officer for North America at VML.
VML has appointed Paul Randall as its first Chief Delivery Officer for North America to lead the Program Delivery Organization (PDO), enhancing project delivery across the agency. Randall, formerly from…
Airtel confirms DTH merger with Tata Group.
Bharti Airtel has confirmed it is in talks with Tata Group to merge Tata Play’s DTH business with its subsidiary, Bharti Telemedia Ltd. The deal is in the discussion stage…
Unilever CEO Hein Schumacher steps down; Fernando Fernandez to succeed.
Unilever CEO Hein Schumacher will step down on March 1, with CFO Fernando Fernandez succeeding him. Schumacher, who took over in July 2023, led key initiatives like the €8 billion…
Snapchat introduces new tools for better ad placement control.
Snapchat has launched new brand suitability tools, allowing advertisers to control ad placements based on content sensitivity. Using AI-powered categorization and third-party verification, the update ensures brand safety and transparency.…
GroupM launches influencer campaign for TotalEnergies in India.
GroupM India partnered with TotalEnergies to launch the LambaChalega anthem, promoting Hi-Perf engine oil. The campaign set a Guinness World Record for the most Instagram dance videos uploaded in an…
UltraTech Cement enters cable business with ₹1,800 cr investment.
UltraTech Cement is entering the wires and cables segment with a ₹1,800 crore investment to set up a plant near Bharuch, Gujarat, by December 2026. This move aligns with its…
Bingo! Tedhe Medhe launches in Bhojpuri.
Hoopr Brand Solutions partnered with ITC’s Bingo! Tedhe Medhe to launch a Bhojpuri music video, “Tedhe Medhe,” featuring Khesari Lal Yadav and Shweta Sharda. The video, directed by Rahul Shetty,…
Adani Wilmar rebrands as AWL Agri Business.
Adani Wilmar has rebranded as AWL Agri Business Limited after shareholder approval. The move reflects its focus on agriculture and food industries. The company plans to launch new products in…
Pravis names Ritu Sharda as Partner and CCO.
Pravis, a tech-driven growth marketing agency, has appointed Ritu Sharda as Partner and Chief Creative Officer. With over 20 years of experience, Ritu joins from Ogilvy, where she led several…