Mars Wrigley India is excited to announce Bollywood director Rohit Shetty as the new ambassador for SNICKERS®. Known for his high-octane films and vibrant personality, Shetty brings his dynamic style to the “You’re Not You When You’re Hungry” campaign.
The new TVC, created by DDB Tribal, features Shetty’s legendary car stunts, perfectly aligning with the brand’s message. In the film, Shetty mentors a young boy at a driving school, showcasing his signature maneuvers. When the boy hands Shetty a SNICKERS®, he transforms back into a calm instructor, highlighting the tagline’s impact.
Rohit Shetty expressed his excitement about the collaboration, stating that it aligns perfectly with his on-screen persona and love for action. Nikhil Rao, Chief Marketing Officer of Mars Wrigley India, praised Shetty’s authentic and adventurous personality as a perfect fit for SNICKERS®. Iraj Fraz, Creative Head of DDB Tribal, highlighted the campaign’s humor and adaptability, ensuring it resonates with the audience.