Alok Varman has rejoined Pepperfry as Head of Supply Chain. Pepperfry is the top e-commerce furniture and home decor firm in India. Alok will play a key role in enhancing Pepperfry’s standing as the top furniture and home décor brand in India. He will concentrate on supply chain optimisation in his new position to guarantee a smooth client experience across all platforms. His in-depth knowledge of Pepperfry’s operations and supply chain, together with his successful track record, will be essential in fostering the company’s ongoing expansion by guaranteeing a smooth client experience across all platforms.

Alok has more than 23 years of expertise in supply chain management, omnichannel business, strategic business management, and customer experience in a variety of industries, including retail, e-commerce, and B2B and B2C wholesale marketplaces. Alok was instrumental in creating Pepperfry’s robust logistics and warehousing infrastructure as a founding team member. Over the course of his ten years with the company, he oversaw the expansion of its experience stores, which are now a crucial component of the omnichannel strategy.

Alok was the COO of Isho.com, a D2C eCommerce furniture business in Bangladesh, where he oversaw the brand’s entry into the Indian market and improved customer experiences, prior to returning to Pepperfry. Additionally, he has held prominent roles at Carnation Auto India, Wydr.in, and Manager of Consumer Operations at Guthy-Renker LLC.


“We are excited to welcome Alok back to Pepperfry,” stated Ashish Shah, co-founder and chief executive officer of Pepperfry, in reference to the new job. His enthusiasm for the product and in-depth knowledge of business operations will be extremely helpful as we continue to streamline our processes in order to provide our clients with an exceptional experience via our exclusive large box supply chain, which spans 300 locations nationwide.

Alok Varman, Head of Supply Chain, continued, “I’m excited to be back at Pepperfry at this exciting time and to work with Ashish Shah.” He was also excited about his new position. I’m excited to collaborate with the team to better optimise our supply chain, provide outstanding customer service, and keep promoting the expansion of Pepperfry with excellence and innovation.”

Alok is well-known for his ability to recognise possibilities, develop technology-enabled, people-driven processes, and nurture value-based enterprises because of his broad industry experience. Pepperfry is certain that the recently hired Head of Supply Chain will propel the business to new heights and strengthen its dedication to offering top-notch furniture and home items to clients throughout India.

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