The media agency for GroupM, EssenceMediacom, has announced today that Averill Sequeria has been promoted to Chief Strategy Officer in India.

With over 20 years of experience, Averill most recently oversaw EssenceMediacom India’s Creative Futures team, where she promoted creative ideas and fostered an innovative culture. Her extensive background, in-depth knowledge of the marketing sector, data-driven methodology, and collaborative style make her exceptionally qualified to lead the agency’s strategic direction. Averill is dedicated to a customer-first strategy that emphasises brand building, growth, and ROI optimisation.

“Averill’s appointment as Chief Strategy Officer at EssenceMediacom India embarks on a new phase of creative strategies and growth, highlighting our commitment to excellence in media strategy,” stated Navin Khemka, CEO of EssenceMediacom South Asia. She has a strong track record of strategic innovation and is a seasoned leader and change agent. We are sure that with her extensive knowledge, she will propel noteworthy advancement and quicken our current success.

EssenceMediacom India’s Chief Strategy Officer, Averill Sequeria, stated: “I’ve always had a strong enthusiasm for innovation and the wide range of options that EssenceMediacom provides to its customers. In this contemporary media ecosystem, I’m excited to push limits with the creative culture of the firm to guarantee significant impact for our clients and enterprises. I appreciate Navin’s faith in me and giving me charge to lead this agency of future.”

Averill will be based out of the Bangalore office and report into Navin Khemka.

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