Cipla Health has launched a nationwide campaign for Prolyte ORS titled “World Health Organization (W.H.O.) recommended formula nahi, toh ORS Asli nahi,” emphasizing the importance of using WHO-recommended Oral Rehydration Salts (ORS) for optimal hydration. Debuting on World ORS Day (July 29th), the campaign highlights that Prolyte ORS offers superior hydration, with a Beverage Hydration Index (BHI) 1.5 times higher than water.
The initiative includes social media teasers, outdoor advertisements in Delhi, and partnerships with the Indian Academy of Pediatrics (IAP) to engage travelers at major stations like Howrah and Sealdah. It also features Prolyte ORS samples and educational content about the benefits of WHO-recommended ORS.
The campaign will include educational videos in regional languages, Continuing Medical Education (CME) sessions for pediatricians in Telangana, and media collaborations. Shivam Puri, CEO of Cipla Health Ltd., emphasized that Prolyte ORS, available in ten flavors and with low sugar, is a top choice for effective hydration and consumer health.