PeepalCo’s investment app, Lemonn, is expanding its “Zero Rupaiye Ka Kharcha, Duniya Bhar Mein Charcha” campaign as the associate gold partner for the three-match ODI series between India and Sri Lanka. Additionally, Lemonn will be the official partner for the series broadcast on SonyLIV, with the campaign running from July 27 to August 7, 2024.
As part of this partnership, Lemonn will have a notable on-ground presence, including recognizing and rewarding the winning captain of each match. Lemonn advertisements will be prominently displayed on SonyLIV through connected TV and the mobile app, maximizing visibility.
Devam Sardana, Business Head at Lemonn, commented, “Building on our initial success and the shared enthusiasm for cricket and Bollywood among Indians, we’re elevating our campaign. By utilizing both connected TV and mobile platforms, we aim to attract new users and deepen engagement with our current investors.”
The “Zero Rupaiye Ka Kharcha, Duniya Bhar Mein Charcha” campaign, which debuted during the ICC Men’s T20 World Cup 2024, reached 60 million people and led to a 33-fold increase in organic downloads of the Lemonn app.
Launched by PeepalCo this year, Lemonn is an investment app designed to streamline discovery and decision-making for both new and seasoned investors. It provides easy access to investments in stocks and mutual funds and is currently offering zero trading brokerage until August 15, 2024.