In celebration of Raksha Bandhan, Haldiram’s, the esteemed Indian sweets and snacks brand, has launched a new campaign featuring the TVC titled “Rakhi ki Bandhan Manao, Bhar ke Pyaar Jatao.” The campaign captures the essence of Raksha Bandhan, showcasing the Rakhi thread as a symbol of enduring love, care, and protection, emphasizing the cherished bond between siblings.
The TVC highlights Raksha Bandhan’s timeless promise and evokes memories of childhood mischief and affectionate quarrels with the tagline “Samay Sambandhon ka Naam – Haldiram’s.” It reinforces that, despite the passage of time, the sibling bond remains strong and enduring.
To complement the campaign, Haldiram’s has introduced six exclusive Rakhi gift hampers designed to convey love and warmth. These hampers include the Khushiyon Kaa Bandhan Hamper, Pyaar Kaa Tohfa Hamper, Rishtoh Kaa Bandhan Hamper, Harmony Box Hamper, Rakhi Delight Hamper, and Indulgent Delight Hamper (Generic Box). Each hamper features a curated selection of premium snacks, dry fruits, and sweets that represent modern Indian flavors, making them ideal for Raksha Bandhan.
Notable items in the hampers include Dry Fruit Marzipan Squares, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffles, Gluten-Free Fig Almond Cookies, Cherish Sundried Tomato Crackers, and more.
Kailash Agarwal, President – Retail at Haldiram’s, commented, “Raksha Bandhan celebrates the eternal bond of love and memories between brothers and sisters. Our gift hampers are crafted to honor this connection with a delightful assortment of sweets and savories. Through our campaign ‘Rakhi ki Bandhan Manao, Bhar ke Pyaar Jatao,’ we aim to highlight that the love between siblings transcends distance and time, as portrayed in our TVC featuring two elderly siblings.”
With the new TVC and these exclusive hampers, Haldiram’s is set to make Raksha Bandhan 2024 a joyful and nostalgic celebration of togetherness.