OnePlus has introduced a groundbreaking unboxing experience for its Nord 4, utilizing cutting-edge 3D holographic technology in a campaign held in Bengaluru. Partnering with Khushi Advertising and PVR INOX, OnePlus used a 6×6 ft. Hypervsn™️ to create hi-resolution holograms, making the unboxing appear as if it were floating in mid-air. This innovative approach was showcased alongside the release of “Deadpool & Wolverine” at PVR INOX Orion Mall, reaching 9,000 viewers over three days.
This campaign marks the first use of such advanced technology in Indian cinemas, blending technology with entertainment in an unprecedented way. The collaboration between OnePlus, Khushi Advertising, and PVR INOX set a new standard for experiential marketing, leaving a lasting impact on audiences.