Kotak Securities has launched an innovative ad campaign for Kotak Neo, named “Tez,” targeting the dynamic, savvy investor who values speed and convenience in trading. This campaign celebrates the expanding community of “Tez” investors who are shifting India’s focus from traditional saving to active investing.
Iti Mehrotra, Chief Marketing Officer of Kotak Securities Ltd., explained, “Tez is designed for today’s informed investors and traders who thrive in a fast-paced environment. The campaign highlights how Tez investors use Kotak Neo for a streamlined investment experience.” She added, “Our goal at Kotak Securities is to continuously enhance our solutions for customers. Kotak Neo offers an intuitive interface with investment-friendly features and competitive pricing, tailored for both young investors and seasoned traders.”
Kotak Neo is a technology-driven app that caters to the fast-paced lifestyles of modern investors, emphasizing quick and efficient trading. The ad campaign showcases the app’s accessibility and array of choices, enhancing the overall user experience.
Ramki Desiraju, Founder and Creative Director of Cartwheel Creative Consultancy, commented, “The campaign playfully illustrates how adept ‘Tez’ users are at ‘Neo-trading,’ beyond just shopping, gaming, or streaming. It effectively blends the brand’s trusted legacy with the advanced technology of the Kotak Neo app, positioning Kotak Securities as the ideal partner for those seeking a swift and empowering trading experience.”
The “Tez” campaign is now live across television, digital platforms, connected TV, and social media channels such as Google, Facebook, and Instagram, presented in Hinglish for broad reach and engagement.