In celebration of Raksha Bandhan, Motilal Oswal Asset Management Company (AMC) has launched a new campaign titled “Badhti Zarooraton Ke Liye, SIP.” This touching campaign features a story of sibling love and growth, depicted in a one-and-a-half-minute film. The film illustrates how a brother, through his SIP investments, surprises his sister with a dream gift, emphasizing the importance of planning for the future and the benefits of systematic investments in meeting evolving financial goals.
The campaign is now live across all Motilal Oswal social and digital platforms, as well as those of the Motilal Oswal Group.
Sandeep Walunj, Group Chief Marketing Officer at MOFSL, shared his enthusiasm: “Raksha Bandhan strengthens the bond between siblings, and as sisters’ dreams and expectations grow, this campaign offers a way for brothers to keep up with those changing needs through thoughtful financial planning.”
Rahul Adaniya, Senior Group Vice President and CMO at MOAMC, added: “Our campaign ‘Badhti Zarooraton Ke Liye, SIP’ highlights the significance of starting early and maintaining investment discipline. We hope this film resonates with many families and motivates them to use SIPs to secure their financial futures and achieve their goals.”
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Nitin Mali, Founder and Director of De Works Communications Pvt. Ltd. (DWC), the agency behind the campaign, said: “Working with Motilal Oswal AMC on this project was incredibly rewarding. We aimed to create a relatable and emotionally engaging narrative that clearly demonstrates the advantages of SIP investments. We are delighted with the results and hope it encourages many to embark on their investment journeys.”
Motilal Oswal Team:
– Sandeep Walunj, Group Chief Marketing Officer, MOFSL
– Rahul Adaniya, Senior Group Vice President & CMO, MOAMC
– Aditya Singh, Vice President, Head Marketing, MOAMC
– Ashish Ramekar, Senior Manager, Marketing, MOAMC
– Milind Khose, Manager, Marketing, MOAMC
Agency:
– De Works Communications Pvt. Ltd. (DWC)
– Nitin Mali, Founder & Director