Rohin Desai has been named Chief Client Officer – Media Buying at Madison World. He began his career as a Field Officer at Godrej, later moving into a Media Buyer role at The Media Edge. Throughout his career, Rohin has contributed to leading organizations such as Wavemaker India, Lintas Media Group, ICICI Prudential Life Insurance, and Mindshare India, gaining extensive experience in the industry.
Prior to this appointment, Rohin served as Vice President – Media Buying at Madison World and held key roles including National Head – Media Buying and Business & Revenue Head for various regions at Bharat Media & Entertainment Group. He also led Revenue & Sales Strategy at Enterr10 Television Pvt Ltd. With over 20 years of expertise in media planning, trading, and advertising, and as an alumnus of IES Management College & Research Centre and the University of Mumbai, Rohin is well-positioned to drive Madison World’s growth and strengthen its client partnerships.