Conran Design Mumbai has rebranded Adani Capital and Adani Housing Finance to Tyger Capital and Tyger Home Finance following Bain Capital’s acquisition of Adani Group’s stake. The rebranding included developing brand strategy, naming, and identity, focusing on customer-centricity, agility, and digital capabilities.
The new Tyger brand targets underserved Tier 2 to Tier 5 markets, promising flexibility, speed, and transparency for entrepreneurs and first-time homeowners. The name ‘Tyger’ reflects speed and protection, with a logo incorporating dynamic green and trustworthy blue, a rupee symbol, and visual elements symbolizing agility.
The project also involved creating templates, a launch film, and brand guidelines. Gaurav Gupta, CEO & MD of Tyger Capital, praised Conran Design Mumbai for their innovative approach. Geet Nazir, Managing Director of Conran Design Mumbai, highlighted the successful collaboration in realizing a vision for financial inclusion.