Dove, a leading beauty and personal care brand, has launched its largest out-of-home (OOH) campaign in India to promote its new 10-in-1 Deep Repair Treatment Mask. The campaign, titled “Pause, Reverse, and Play,” features over 4,000 digital displays in high-traffic areas across 12 cities, including Bangalore, Delhi, Mumbai, and Kolkata. This visually engaging campaign aims to reinforce Dove’s reputation in hair care, highlighting the mask’s ability to reverse up to three years of damage. Timed for the festive season, the campaign encourages consumers to make the mask a weekly routine for healthier, revitalized hair.