Hindustan Unilever’s Vim has launched an indie music video called “Nazaare,” featuring singer Ritviz, to make dishwashing more enjoyable. The video portrays Ritviz overcoming a creative block while washing dishes, leading him to create a catchy dishwashing song. His neighbors also join in on the fun, dancing to the tune.
Ashwini Rao from Hindustan Unilever notes that the campaign turns an everyday chore into a dance party, making dishwashing more pleasant. Ritviz adds that the project was a unique challenge and hopes it inspires people to find joy in mundane tasks.
To promote the campaign, Vim is collaborating with over 200 influencers, including celebrities, who will share their fun dishwashing moments on Instagram. The song is available on major music platforms and the brand’s social media channels, aiming to bring a festive, joyful twist to everyday chores.