This Onam, BAJAJ has unveiled a new line of 1000-watt mixer grinders tailored for South Indian kitchens, celebrating the occasion with impactful hoardings across Kochi. These advertisements prominently feature the mixer grinder’s ability to handle tough ingredients and transform them into perfect Onam Sadya dishes, underscoring BAJAJ’s dedication to enhancing the festive spirit. The campaign, highlighted by the headline #BuiltForNirththaatheCelebrations, reflects the brand’s commitment to supporting enduring moments and keeping the joy of Onam vibrant.
The initiative includes a major hoarding at Kochi’s Kaloor Stadium, showcasing the mixer grinder’s robust performance. Devika Sachdev, Head of Advertising and Brand Management, emphasized that this campaign not only promotes BAJAJ’s latest products but also strengthens its presence in the South Indian market. The new Bajaj Ninja, Military, and Armor Series feature advanced durability and design, with models like Powergrind 1000W and GlamMax 1000W offering both high performance and aesthetic appeal, ensuring they meet diverse cooking needs while enhancing kitchen décor.