Marico Limited has launched a new TV commercial for Nihar Naturals as part of its Durga Pujo campaign, titled “Pujo Ready with Nihar.” This festive campaign highlights the importance of beauty rituals that help women feel confident and radiant during the celebrations. The ad showcases the role of Nihar Naturals in ensuring healthy, beautiful hair, making women ready for the festivities. It follows the journey of a young woman who prepares for Durga Pujo by nourishing her hair weeks in advance with Nihar Naturals, focusing on standing out with her beauty.
Somasree Bose Awasthi, Chief Marketing Officer at Marico Limited, emphasized the significance of preparation during Durga Pujo, a festival rich in tradition. She noted that Nihar Naturals has been a trusted partner for women in West Bengal, helping them achieve their beauty goals for the celebrations. The “Pujo Ready with Nihar” TVC will be aired on major TV channels and promoted on social media platforms like YouTube, starting September 24, 2024.