L’Oréal Paris has named Alia Bhatt as its new global brand ambassador. Starting from September 2024, Alia will feature in the French beauty brand’s campaigns, joining a group of famous ambassadors like Viola Davis, Jane Fonda, and Eva Longoria. As an award-winning actress, producer, and entrepreneur, Alia represents the brand’s values of empowerment and inclusivity, sharing her belief in the power of self-confidence with women around the world.
Alia expressed her excitement to join L’Oréal Paris, praising the brand for its commitment to women’s empowerment and innovation in the beauty industry. The new campaign, “My Worth, My Choice,” focuses on celebrating women’s choices and encouraging them to feel empowered. Alia’s involvement reflects the brand’s vision to inspire Indian women, with the campaign being designed to resonate deeply with their cultural and aspirational values.