Kenstar is on an impressive growth trajectory after a record-breaking summer, solidifying its leadership in the cooler market. As the festive season nears, the brand is set to launch a multimedia campaign titled “Houseful of Joy,” featuring the renowned actress Ramya Krishnan. Known for her roles in films like Bahubali, Ramya brings her charm to the campaign, showcasing Kenstar’s full range of home appliances.
The campaign’s centerpiece is a vibrant video where Ramya prepares a festive feast in a lively household, highlighting the seamless food preparation enabled by Kenstar’s appliances. Through engaging interactions, the video emphasizes the performance and design of the brand’s small home appliances and newly launched air conditioners, enhancing the festive experience.
Kenstar’s CEO, Sunil Jain, expressed enthusiasm about collaborating with Ramya, noting the alignment of her powerful presence with the brand’s values of performance and technology. Ramya herself shared her long-standing satisfaction with Kenstar appliances, emphasizing their role in creating joyful home environments.
Neha Khullar, Marketing Head at Kenstar, highlighted the campaign’s goal to inspire families during the festive season, allowing them to focus on creating memories. As the “Houseful of Joy” campaign rolls out, Kenstar aims to elevate celebrations across the country with its extensive range of products, ensuring a delightful and hassle-free experience for all.