Publicis Media India has launched Markriti, an advanced machine-learning Marketing Mix Modeling (MMM) tool designed to enhance data-driven marketing strategies for brands. Powered by Meta Open Source and featuring an interactive user interface, Markriti provides cost-effective and efficient MMM solutions tailored for brand managers and CMOs across various industries. This innovative tool enables marketers to measure return on investment (ROI) across multiple channels, even prior to campaign launches, helping them optimize their budgets and achieve targets effectively.
Markriti simplifies the MMM workflow with its top-down UI, allowing strategists and analysts to access insightful data in under an hour, thus freeing data scientists to focus on refining models and insights. The tool has already demonstrated its effectiveness in the Karnataka market for Dabur, facilitating a comprehensive analysis of past campaigns and enhancing marketing efficiency. With its low-computing space requirements and cloud-based functionality, Markriti is accessible across devices, making sophisticated marketing strategies available to businesses of all sizes.