Adobe has appointed Stagwell as its global lead for creative campaigns and social content for its Digital Media business. Stagwell will leverage the expertise of five agencies to deliver impactful solutions for Adobe and global creators. The partnership also aims to accelerate the content supply chain for brands, integrating Adobe’s Experience, Document, and Creative Cloud with Stagwell’s Marketing Cloud.
Mark Penn, Stagwell’s CEO, expressed excitement about working with Adobe to create transformative tools for clients. Agencies like 72andSunny will handle global creative, while Movers+Shakers will lead social content efforts. Code and Theory will launch Adobe GenStudio.