Youngun has enhanced Cleartrip’s Big Billion Days campaign with a humorous OOH advertising approach, featuring eye-catching billboards at DLF Cyber Hub to appeal to corporate employees in Delhi and Gurugram.
The visuals depict relatable corporate frustrations—like toxic bosses and traffic jams—contrasting negative reactions (red “X”) with positive, escapist travel alternatives (green check) offered by Cleartrip. Slogans like “Life Mat Jhelo, Bas Niklo!” encourage busy office-goers to swap their daily grind for vacations.
This campaign adds a fun, relatable edge, reminding professionals to take breaks and highlighting attractive travel deals. Youngun’s CEO, Saksham Jadon, emphasized the aim to resonate with corporate frustrations, while Cleartrip’s CMO, Tavleen Bhatia, noted the emotional connection the ads foster. The strategic placement at DLF Cyber City ensures a lasting impact, blending humor and wanderlust for the target audience.