Parrot Analytics has launched Streaming Metrics, offering comprehensive insights into key financial metrics like subscribers, revenue, ARPU, and churn, along with catalog data on a global scale. This new tool helps strategy, finance, and competitive analysis teams understand content’s impact on subscriber growth and retention. With region-specific breakdowns, Streaming Metrics enables customers to enhance market intelligence, benchmark performance, and refine growth strategies. Parrot’s data has proven accurate, including a 90% success rate in forecasting Netflix’s Q2 2024 subscriber additions. Streaming Metrics is being rolled out to streaming services and analysts worldwide.

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