Meta has launched a new feature that allows advertisers to disable comments on their ads on Facebook and Instagram. Currently, only a select number of brands can access this feature, which aims to give companies better control over interactions with their ads, particularly to avoid negative feedback.
In a blog post, Meta stated, “We recognize the importance of businesses controlling how their ads appear on Facebook and Instagram. That’s why we’ve invested years in brand safety tools. This functionality is particularly valuable for sensitive campaigns or during times of heightened scrutiny. We’re currently testing this feature with a limited number of businesses and will continue to refine it.”