Madison Media Ultra has retained the media mandate for Parag Milk Foods, managing sub-brands like Gowardhan, Go, Pride of Cows, and Avvatar. The agency, which has worked with Parag Milk Foods since 2012, won the account in a multi-agency pitch.
Akshali Shah, Executive Director of Parag Milk Foods, praised Madison’s role in transitioning the brand from traditional to multi-platform strategies, citing successful collaborations with shows like Bigg Boss and Kaun Banega Crorepati. Sam Balsara, Chairman of Madison World, emphasized Parag Milk Foods’ innovative approach and the strong partnership between the two companies.