Confused about luggage space in taxis for airport trips? Hyundai Motor India has tackled this with the new EXTER and Grand i10 NIOS Hy-CNG Duo, which feature a unique CNG system that maximizes boot space.
Their campaign, “Space Bhi. Mileage Bhi,” emphasizes the spacious interiors and fuel efficiency of these vehicles. In a relatable TV ad, a bride’s brother worries about luggage space until the spacious boot of the EXTER Hy-CNG Duo is revealed.
Tarun Garg, COO of Hyundai Motor India, noted the positive customer feedback on the Hy-CNG dual-cylinder technology, with CNG powertrains contributing significantly to sales. The campaign will run on digital platforms to attract auto enthusiasts and travelers.
In September 2024, CNG vehicles made up 13% of Hyundai’s sales, reflecting a growing trend in India, where 552,070 CNG vehicles were sold in the first half of 2024—a 33% increase from the previous year. CNG cars are especially popular in major cities with ample refueling stations.