Polycab has launched a multimedia OOH campaign with MOMS, part of Madison World, to enhance brand recall. The campaign targets over 90 Tier-2 and Tier-3 cities using 150+ traditional OOH units, while also focusing on eight major metro cities with around 190 high-frequency units in airports, buses, and metro trains. CEO Jayesh Yagnik highlighted the campaign’s success in engaging consumers at various touchpoints. Madison World, established in 1988, manages several OOH brands and serves numerous high-profile clients, reaching 500 advertisers last year.