CARS24 has introduced CarTruth, a Pre-Delivery Inspection (PDI) service aimed at alleviating buyer concerns about hidden mechanical issues when purchasing a car. With nearly a decade of expertise, CARS24 addresses common problems like tampered odometers and undisclosed damages, ensuring buyers have the information needed to make informed decisions.
CarTruth provides a comprehensive report covering 140 critical checkpoints, including engine performance, brake efficiency, and interior condition. This allows buyers to negotiate better deals or avoid risky purchases altogether.
The service is easy to use: buyers can schedule an inspection via the CARS24 app or website for an introductory price of ₹999. CarTruth is applicable for both new and used cars across India.
To promote the service, CARS24 launched a humorous digital campaign titled “Ha-ha nahi, wah-wah!”, which highlights the frustrations of buyers misled by exaggerated seller claims. The campaign emphasizes CarTruth’s role in transforming potential disappointments into positive experiences.