As Diwali approaches, the longing for home intensifies, often hampered by ticket frustrations. Recognizing this, Cadbury Celebrations has launched the #CadburyCelebrationsConfirmedTicket campaign in collaboration with IRCTC, aimed at easing the journey home for families.
Conceptualized by Ogilvy, the campaign addresses the common issue of securing travel tickets during the festive rush. Sukesh Nayak from Ogilvy explains that the idea arose from understanding the challenges faced by travelers. The campaign features a QR code on Cadbury boxes, allowing customers to enter travel details for a chance to win confirmed tickets, facilitating heartfelt reunions.
While the campaign targets peak travel days just before Diwali, Nayak acknowledges that some may still struggle with last-minute plans. The initiative aims to assist as many people as possible, with no specific route limitations.
The campaign emphasizes creating personal connections over technology, focusing on heartfelt solutions to travel challenges. With plans to showcase the campaign across digital platforms, Nayak expresses hope for future collaborations that build on this success, highlighting the power of creative partnerships during the festive season.