HDFC ERGO General Insurance has launched a media campaign, ‘Shubh Diwali, Surakshit Diwali,’ to highlight the importance of insurance during the festive season. Diwali, a time for new beginnings and prosperity, often leads families to overlook the need for protection of their blessings. The campaign, created with BBH India, features a film urging viewers to consider securing their homes, cars, and loved ones. Somesh Surana, Head of Digital Business Group and Marketing at HDFC ERGO, emphasized that true prosperity starts with safeguarding what we cherish. He noted that with rising digital risks and health challenges, insurance is essential. This Diwali, the campaign encourages people to not only celebrate but also secure their future.
