Upstox has launched a brand campaign for Muhurat Trading, blending tradition with modern investment opportunities to encourage equity participation this Diwali. The campaign, titled “Iss Diwali, Kuch Naya,” promotes new investment habits while honoring traditional practices.
Muhurat trading, a significant ritual in Indian markets, symbolizes wealth and prosperity. Upstox’s campaign features a multigenerational family celebrating Diwali and discussing the importance of starting a new tradition of investing together through the Upstox app.
Kavitha Subramanian, Co-founder of Upstox, emphasized the campaign’s goal of inspiring both seasoned traders and first-time investors to strengthen their financial security. Alongside this initiative, Upstox has introduced new trading features powered by Tick-By-Tick data to enhance retail traders’ market access. With a customer base of over 1.3 crore, primarily millennials and first-time investors from tier 2 and tier 3 cities, Upstox aims to drive increased participation and help individuals build wealth for their families.