Muthoot Finance, India’s leading gold loan NBFC, has launched an ad campaign titled ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three ads showcasing Muthoot’s financial offerings beyond gold loans, such as Gold Overdraft Loan, Personal Loan, and Loan Against Property.
The campaign aims to educate customers about the flexibility of these products while reinforcing Muthoot’s legacy of trust and reliability. Alexander George Muthoot, Joint Managing Director, highlighted the company’s goal of becoming a one-stop financial supermarket for diverse credit needs.
Each ad film highlights different aspects: the first focuses on the advantages of gold overdrafts, the second on the ease of obtaining personal loans, and the third on leveraging property for larger loans. Abhinav Iyer, Senior General Manager of Marketing, expressed confidence that the campaign will resonate with customers and enhance Muthoot’s reputation as a trusted financial leader.
With over 6,759 branches and a strong customer base, Muthoot Finance has been recognized as India’s Most Trusted Financial Services Brand for eight consecutive years. This campaign emphasizes that while gold loans are a key offering, their other financial solutions are equally valuable.