CNN International Commercial and Hyundai Motor Company have teamed up for a campaign that highlights inspiring global success stories. This initiative blends advertising, branded content, and sponsorship to reflect Hyundai’s “Progress for Humanity” vision.
The campaign features two films from CNNIC’s Create studio, including one showcasing Laura Enever, an Australian surfer and Hyundai ambassador, who promotes female surfers and encourages the next generation.
Additionally, Hyundai sponsors a new editorial series called “Visionaries,” airing across CNN’s platforms from November to April. This series will spotlight remarkable individuals in art, business, technology, and sport, guided by CNN’s correspondents. The first episode, airing on November 2, features Olympic athletes Simone Biles and Jordan Chiles, as well as former PepsiCo CEO Indra Nooyi, discussing leadership and pressure.
Cathy Ibal from CNN emphasized the partnership’s goal to celebrate diverse leaders who drive positive change.