Amazon and Flipkart’s attempts to monetize their in-house delivery services have not significantly impacted India’s logistics industry. As e-commerce growth slows, both companies are discovering that handling their own orders differs from serving external clients. On October 1, Samir Kumar took over Amazon India’s consumer business, facing intense competition from emerging quick-commerce startups. Kumar’s main challenge is to lead Amazon through the crowded market while pushing the company toward profitability, with an internal goal to achieve this by 2025.