Emami reduced its advertising and sales promotion spend by 35.45% in Q2 FY25, down to Rs 94.29 crore from Rs 146.09 crore in the previous quarter. Year-on-year, ad spend also dropped from Rs 103.88 crore in Q2 FY24. Despite this, the personal care brand reported a 30.8% increase in net profit, reaching Rs 214.1 crore in Q2 FY25, compared to Rs 163.58 crore in Q2 FY24.
The company’s consolidated profit stood at Rs 211 crore, up from Rs 180 crore last year. Emami’s domestic business saw a 2.6% growth, while international sales grew by 12%, excluding Bangladesh. Brands like Navratna, Dermicool, and the Healthcare range performed well in the quarter.
Emami also strengthened its presence in organized retail, with modern trade, e-commerce, and institutional sales contributing 26.6% to domestic revenues. In addition, the company raised its stake in Helios Lifestyle (The Man Company) from 50.4% to 98.3%. Despite challenges like food inflation and geopolitical tensions, Emami’s strategic investments and new product launches are expected to drive growth in the second half of FY25.
Emami’s stock closed at Rs 674.90, down 1.55%.