As the wedding season kicks off, Myntra has partnered with Bollywood star Anushka Sharma to launch a new campaign showcasing six stunning makeup looks for every wedding occasion. The campaign features Anushka, a style icon, guiding viewers through looks for events ranging from the haldi ceremony to the grand reception. Myntra Beauty offers a wide range of products to help create these flawless looks, whether for the bride, sister, or guests.
To enhance the shopping experience, Myntra introduces its Virtual Try-On feature, allowing users to experiment with six full makeup looks virtually. This tool lets customers try different products simultaneously, boosting confidence in their choices. Myntra’s innovative feature has led to a 1.5X increase in product consideration and a 2X boost in conversion rates.
The six signature looks include:
1. Blushing Red – Red lips and soft blush.
2. Smokey Espresso – Bold smoky eyes and metallic touches.
3. Extended Liner – Dramatic winged eyeliner with a soft pink lip.
4. Radiant Sunkissed – Sun-kissed bronze eyes and nude lips.
5. Chrome Lids – Bold chrome eyes with smoky edges.
6. Monochromatic Bronze – Golden bronze eyes with fluttery lashes.
With its vast beauty product range and personalized recommendations, Myntra is the go-to destination for all wedding beauty needs.