The US presidential election and Donald Trump’s win have sparked a crypto-friendly global sentiment, boosting Bitcoin prices past $82,000. Trump, a strong crypto advocate, has promised to make the US the “crypto capital of the planet” and create a national bitcoin reserve, which is expected to influence global regulatory policies, including in India.
In India, while crypto advertising remains cautious due to regulatory uncertainty, platforms are increasing ad spends, with some boosting budgets by 15-20% to build brand presence and educate users. CoinDCX, for example, has seen a surge in activity and is ramping up its marketing efforts, anticipating further growth in ad spending.
Experts believe Trump’s pro-crypto stance could accelerate regulatory progress, benefiting global and Indian platforms. Though crypto is not fully regulated in India, the 30% tax on crypto gains is a step toward clearer rules. Industry leaders are optimistic that clearer regulations will open opportunities for Indian exchanges to expand globally.
As more Indian consumers engage with crypto, platforms are cautiously expanding ad budgets, potentially contributing to a meaningful increase in India’s digital ad spend. Some predict ad spends could rise by 20-30% in the short term, boosting India’s overall ad expenditure.