The 6th edition of Adgully’s SCREENXX Awards 2024, held in Mumbai on November 13, celebrated the best in OTT and digital entertainment. Recognizing achievements across four categories—Popular, Sector, Campaign, and Special Awards—the event honored leading creators, artists, and OTT platforms in India.
Highlights included Mirzapur Season 3 winning Most Popular Web Original. OTTplay was named the Largest OTT Content Aggregator in India, Amazon Prime Video was awarded Best Platform for Content, and Hoichoi was recognized as the Best Regional OTT Platform. STAGE won the Critic’s Choice award in the same category.
Other notable winners included The Viral Fever (Best Production House), Galderma Cetaphil (Best CTV Advertising Campaign), and Puma’s ‘Orry Not Invited’ campaign (Best Viral Campaign). RVCJ Digital Media took home the award for Best Digital Marketing Agency in Media & Entertainment.
In acting categories, Divya Dutta won Best Actor Female for Sharmajee Ki Beti, while Sushmita Sen won Critics’ Choice for Taali. Best Actor Male awards went to Gagan Dev Riar for Scam 2003 and Ali Fazal for Mirzapur Season 3 (Critics’ Choice). Other standout performers included Richa Chadha, Kay Kay Menon, and Chunky Panday.