myBillBook has partnered with CleverTap to enhance customer engagement and increase revenue by using data-driven, targeted interactions. By leveraging CleverTap’s advanced platform, myBillBook launched a lifecycle engagement strategy aimed at converting high-potential free trial users into subscribers. This included tailored messaging through WhatsApp, SMS, and in-app notifications, aligned with key user milestones. The collaboration led to a 3x increase in high-intent users, a 35% boost in sales revenue, and a 15% reply rate on WhatsApp. Snehal Samant, VP Growth at myBillBook, praised CleverTap’s role in personalizing customer journeys, while CleverTap’s COO, Abhishek Gupta, highlighted the importance of data-driven, personalized engagement in fostering loyalty and growth.