ZEE has launched its new campaign, ‘Dilfluencers’, featuring Bollywood star Jackie Shroff. The campaign highlights ZEE’s iconic TV characters as trusted, emotional influencers who connect with viewers far beyond social media trends. Emphasizing the theme #SachTohYehiHai, the campaign celebrates ZEE’s legacy of over 30 years and 5 lakh episodes, promoting stories of resilience, empowerment, and cultural transformation.
The initiative taps into ZEE’s unparalleled reach, with 859 million viewers, including 439 million women, offering brands an opportunity to engage deeply with audiences across demographics. By leveraging the authenticity of its characters, ZEE helps brands forge meaningful connections with consumers, moving beyond transactional engagements to build long-term loyalty.
ZEE’s vast influence spans TV and digital platforms, with 722 million monthly unique TV viewers and a social reach of 960 million. The campaign offers brands a chance to connect with diverse audiences in urban and rural India, through stories that resonate across cultural and linguistic divides. ‘Dilfluencers’ positions ZEE’s characters as relatable, influential figures who shape cultural conversations and drive impactful change.