TVS Motor Company is strengthening its focus on the premium motorcycle segment by deepening its partnership with TBWAIndia. The collaboration will unify TVS’s portfolio, which includes lifestyle, sport, and super sport motorcycles, along with its racing heritage, into a cohesive global brand narrative.
Vimal Sumbly of TVS emphasized the shared values of performance, innovation, and disruption with TBWAIndia, aiming to resonate with both seasoned riders and new enthusiasts. Govind Pandey, CEO of TBWAIndia, expressed excitement over consolidating TVS’s premium brands into a dynamic narrative, celebrating both its racing legacy and lifestyle appeal. This partnership marks a new chapter in TVS Motor’s efforts to engage global motorcycling audiences.