MicroMitti, a real estate investment leader, has launched its “Sky High Investments” campaign at Devi Ahilyabai Holkar Airport in Indore, marking its first venture into OOH marketing. In partnership with Times OOH, the year-long campaign targets high-net-worth individuals, corporate travellers, and investors using premium media placements throughout the airport.
The campaign features prominent displays in both the Departure and Arrival terminals, including Queue Managers, digital kiosks, and outdoor formats. The Departure terminal’s kiosk allows travellers to explore MicroMitti’s investment options, while outdoor placements ensure visibility for incoming passengers.
This initiative supports MicroMitti’s mission to democratize real estate investment through fractional ownership. CEO Manoj Dhanotiya highlighted the campaign’s role in making real estate accessible to retail investors across India. Indore Airport, with its high passenger traffic, provides a strategic platform for this campaign, which has already garnered positive feedback.
Sumit Chadha from Times OOH expressed excitement about the growing appeal of airport advertising among regional brands, noting MicroMitti’s successful strategy. The campaign reinforces MicroMitti’s position as an innovator in real estate investment and OOH marketing.