Zepto has surpassed Rs 1,000 crore in annualized ad revenue, just three years after launching its ad business, announced co-founder and CEO Aadit Palicha on LinkedIn. The company’s ad business now generates over Rs 83 crore monthly.
Zepto recently introduced Jarvis, an in-house ad platform that helps brands and sellers run targeted campaigns to boost brand visibility and sales. Jarvis has already delivered over 15 billion ad impressions, contributing more than 4% of ad revenue as a percentage of sales, surpassing the industry benchmark of 3-3.5%.
The quick-commerce market in India is projected to grow from USD 3.34 billion in 2024 to USD 9.95 billion by 2029, making it a highly competitive space with players like Swiggy Instamart, Blinkit, BigBasket, and newcomers such as Flipkart Minutes and Amazon Tez.