Bandhan Mutual Fund launched the next phase of its “Badhte Raho” campaign, shifting from celebrating life’s simple moments to encouraging bold action in the present. The campaign promotes moving from “One day, I will” to “Today, I can,” highlighting how financial security helps people realize their dreams and learn from mistakes. It emphasizes that mistakes are lessons for growth.
Vishal Kapoor, CEO of Bandhan AMC, stated that the campaign inspires people to act confidently and pursue their dreams, viewing mistakes as stepping stones. It also features the return of the Nema family, whose stories showcase how financial security empowers individuals to embrace challenges and pursue their aspirations.