Bisleri International launched its #DRINKITUP sports campaign featuring Bollywood star Shahid Kapoor and prominent football players. The campaign highlights the importance of hydration in sports and promotes the excitement of football. Shahid is seen on the field with top Indian football talents, including Rahul Bheke, Farukh Choudhary, Lallianzuala Chhangte, Rahul KP, and Aakash Sangwan from various football clubs.
Shahid’s energetic presence adds a fun element to the campaign. Tushar Malhotra, Bisleri’s Director of Sales & Marketing, explained that Shahid was a natural choice due to his passion for fitness and sport. The campaign was created by Bisleri’s in-house team and managed by Wavemaker. Bisleri has also been involved in sports marketing through partnerships with marathons, the National Games, Ultimate Table Tennis League, and cricket franchises.