Ninad Pathak has joined Cello as the Head of Digital Marketing, as announced in a LinkedIn post. Prior to this role, he served as Assistant Vice President of Marketing at IndiaFirst Life and Associate Director of Strategy at Interpublic Group (IPG). Pathak also held the position of Manager of Marketing Strategy and Media Planning at Madison World and worked as a Senior Research Analyst for FMCG & Pharmaceuticals at Nielsen. He began his career as a System Engineering intern at Rashtriya Chemicals & Fertilizers Limited.
With nearly 12 years of experience, Pathak specializes in new product development (NPD), integrated media planning (including ATL, social, and digital), branding, and creative content strategy.