Godrej No.1, a popular soap brand from Godrej Consumer Products, has launched a new TV commercial as part of its ‘Dil Se Khoobsurat’ campaign. Known for its natural ingredients like sandalwood and turmeric, the brand continues to be a top choice in the competitive Indian soap market, valued at INR 24,000 crore.
The new commercial, created by Lightbox, features a heartwarming story where a visually challenged girl and a woman bond over a bus ride. The girl tells the woman that inner beauty is what truly makes someone beautiful, highlighting the campaign’s message that inner beauty complements outer beauty.
Neeraj Senguttuvan, VP of Marketing at GCPL, explained that this campaign aims to engage consumers in a conversation about the essence of true beauty. Shalini Avadhani, Lead Creative Strategist, added that the campaign seeks to redefine beauty by emphasizing kindness and simplicity.